There's likely no end in sight to the number of iPhone apps to come. So I'm going to tell you about one more, OK? You'll thank me. Actually, thank The New York Times: Designer fashion hub Net-a-Porter.com released its iPhone application, the Net-App, in mid-July. Shoppers can browse handbags, clothes and shoes; read the site's weekly fashion stories; and make purchases. The Times noted that even though some people use their cell phones to buy virtual goods to use in mobile games or e-books to read on their phones, the masses have not shown much willingness to buy physical goods - especially expensive ones - from their cell phones. (Kind of like how early online purchases, of anything, were made by the few and the brave; now, it's second nature.)

But Net-a-Porter.com, which went live in 2000 and states it has 1.8 million visitors a month, succeeded in getting people to buy $4,000 gowns and $1,000 stilettos on the Web, so iPhone app success may be in sight. The potential for shopping on phones "is massive," said Alison Loehnis, v.p. of sales and marketing at Net-a-Porter.com, in the Times. "We feel very strongly that third-generation technology is the new shop window. No one wants to be bound to their computer anymore."

Net-a-Porter.com is not the first to offer an iPhone shopping app: there's Lucky at Your Service from Lucky magazine and ShopStyle Mobile from ShopStyle. Net-a-Porter, however, developed a tool it calls ClosetFlow, which shows users small images of new products to thumb through. Shoppers can zoom in, flip the phone to look at items from different directions, and read more detailed information about them. The shopper can add the items to a wish list to access later from a computer or buy from within the application, without opening a separate browser window.

Loehnis noted in the article: "Our customers love to shop from their homes or offices, but we want our customers to be able to shop from a cab or while waiting in line and really maximize what little free time they have."

[Thanks to my savvy sister, GP]

Favorite e-tailer Net-a-Porter has been promising an online outlet -- the "Outnet" -- for months, where it will offer deeply discounted designer pieces and give competing sites like Bluefly.com a serious run for their money.

Now Fashionologie reports that the site's founder Natalie Massenet has announced that the "Outnet" will launch in February 2009.

Until then, recessionistas can indulge in the site's 50% off sale -- including markdowns on labels like Bottega Veneta, Vanessa Bruno, Marc Jacobs and Narcisco Rodriguez.

In all its envy-inspiring green python is Alexander McQueen's newest addition to the Elvie line, a framed tote with ladylike handles and gold hardware. Available exclusively at Net-a-Porter yet not to shoppers in California (where shipping python only makes for a fashionable six months in the county jail), the bag features a turn lock to secure its contents. It's lined in brown suede and has a small zippered pocket inside. The bag retails for $5,380.

If python isn't your thing (or endangered species are), you can find a black patent version over at Harvey Nic's.

Chloe is debuting a chic tote for fall crafted from "alligator-stamped" (that sounds humane, doesn't it?) calfskin leather. The Cyndi bag above is in a subtle yet chic slate grey that makes fall just one time of year to enjoy carrying it. (The bag is also available in black patent.) As far as pricey totes go, it's hard for me to get enthused about much in this handbag-saturated age we're living in (I'm still carrying the original L.L. Bean boat and tote -- my grandmother would be proud), but this bag does strike me as versatile and classic, a kind of sleeper it-bag you could carry for more than a few seasons. Oversized at 15 x 13 x 7.5 inches with a 6.5 inch handle drop, this tote is currently available exclusively at Net-a-Porter for $2,200.

There's nothing worse than being on vacation and either accidentally ruining an outfit or realizing your forgot your favorite black dress at home. So what to do? No worries, Net-A-Porter to the rescue! They've teamed up with High Road House London, Babington House Somerset and Soho House New York to provide "emergency wardrobe service," which means that guests can browse Net-A-Porter's online collection of designer clothes, shoes, handbags, and accessories and receive same-day delivery of their purchases. So as of next week (when the service starts) no more worries if you spill spaghetti sauce that white blouse you meant to layer with everything all vacation -- you can order a new one and have it time for dinner!

I've written before about closed online shopping communities but for the most part they have remained relatively limited. That might change a bit with the latest partnership. Long-standing closed social network A Small World has partnered with online luxury fashion site Net-A-Porter to let members of A Small World access and shop directly from the latest international designer collections. Members of A Small World can log on to a special Net A Porter micro site that features the latest looks from over 200 brands including many limited edition items. The site will be updated on a weekly basis and will also have gift guides for shoppers.

Easily large enough to accommodate a laptop or an after-work outfit, the Chloé Heloise Oversized Shoulder Bag delivers. Tan leather paired with gold hardware and braided straps, it isn't too pretentious but still gives that designer look. Originally $1,670 it is currently 30% off at Net-A-Porter for $1,169 which is a pretty good deal. To me, this bag isn't boxed into a season with its neutral coloring and understated detail so love it and tote it all year round.