net a porter

Net-A-Porter Launches Net-A-Porter TV

The line between commerce and editorial continues to blur as more and more shopping websites are beefing up their coverage. Net-A-Porter, the ecommerce site founded by Natalie Massenet, has used the Google TV platform to create a new video portal, Net-A-Porter TV, that includes runway shows, designer interviews and other content. What makes this intriguing is the combination with of content with commerce. Consumers can shop as they browse and comment and share content. Products will appear on screen and buying is nearly seamless. There are four different channels: Runway, Who's Who, Trends 101 and Flashbacks.

Luxury Daily questioned whether or not or not producing this content is cost efficient given that Net-A-Porter's primary initiative is selling fashion not editorial coverage. I wonder if fashion shoppers are becoming more accustomed to having their chocolate mixed in with their peanut butter. Once editorial and advertising were kept fairly separate but over time with the rise of advertorial content in print, online and television it has been less and less clear where the lines are drawn. What remains to be seen is whether or not those who come to a website to shop are really interested in getting their editorial there as well. Barneys made a similar move this week launching its new site, The Window which features slideshows, video and articles related to designers, fashions and other products sold in Barneys stores.

So far the content on Net-A-Porter TV seems aimed at the fashion-centric female shopper but that may change. The brand also recently launched Mr. Porter, its new mens shopping site. Mr. Porter has a very different style, a black-and-white retro aesthetic with a no-frills approach. The Wall Street Journal did a long write up of that site's launch and found that the look of the site is meant to appeal to men who tend to prefer less glitz and more information.

Tags: mr porter, natalie massenet, net a porter

12 New Year's Eve Party Dresses

by Marsha Reid (RSS feed) —

Filed under: Apparel

The Holiday Season is in full swing. Christmas is quickly approaching and before you know it, New Year's Eve will make its arrival. And you know what that means? The search begins, if it hasn't already, for the perfect dress to attend the world's ultimate party.

So what makes for the perfect dress? First off is comfort. If you don't feel comfortable and confident in what you are wearing, don't wear it. Even the most expensive dress by the best designer will not work if you don't feel comfortable. Second, forget the trends and wear a dress that works for your body. Find a complementing silhouette, color and length.

To help your quest for the right dress, we've searched and found a collection of some breathtaking and seductive dresses. We start with a gorgeous strapless party dress from Tracy Reese. The Curving Cloudcover Dress ($398) is made with various pieces of delicate chiffon that are layered together against a form fitting a-line silhouette. A dark color combination of black and grey with hints of sequins makes for a versatile dress that would complement all skin tones. Reese's elegant and ethereal dress is fashionable enough to be worn with minimal jewelry and sexy high-heeled patent leather pumps for a knock-out outfit.

Take a look through our gallery below of chic dresses to bring in the New Year.

Have tips or suggestions? Contact me @marsha712

Gallery: 12 New Year's Eve Party Dresses

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Tags: alice and olivia, anthropologie, apparel, barneys, chloe, dresses, emma cook, eva franco, grey antics, haute hippie, lanvin, liberty, milly, need supply co., net a porter, new years eve, outnet, peter pilotto, rebecca taylor, tracy reese

Chloe Cyndi Tote, Handbag Of The Day

by Tracy Chait (RSS feed) —

Filed under: Handbags

Chloe is debuting a chic tote for fall crafted from "alligator-stamped" (that sounds humane, doesn't it?) calfskin leather. The Cyndi bag above is in a subtle yet chic slate grey that makes fall just one time of year to enjoy carrying it. (The bag is also available in black patent.) As far as pricey totes go, it's hard for me to get enthused about much in this handbag-saturated age we're living in (I'm still carrying the original L.L. Bean boat and tote -- my grandmother would be proud), but this bag does strike me as versatile and classic, a kind of sleeper it-bag you could carry for more than a few seasons. Oversized at 15 x 13 x 7.5 inches with a 6.5 inch handle drop, this tote is currently available exclusively at Net-a-Porter for $2,200.

Tags: chloe, chloe cyndi, ChloeCyndi, handbags, ll bean, LlBean, net a porter, net-a-porter, net-a-porter.com, NetAPorter, tote bag, ToteBag

Celine Asymmetric Shoulder Bag, Handbag of the Day

by Nicole Weston (RSS feed) —

Filed under: Handbags

The Asymmetric Shoulder Bag by Celine is a great purse if you're looking for something more unique than the relatively standard shapes of most handbags. With one squared end and one rounded end, the bag is subtly attention-getting, enhanced with gold and wood accents on the outside and a red-lined interior. The bottom of the mahogany-colored bag is reinforced and has small gold feet to prevent scuffing the leather.

The only problem with this bag is not in the item, but in its description from Net-a-Porter, which suggests using it to carry a small umbrella. With a purse this nice, it is best to carry the umbrella in hand and not risk getting it wet. Price: $1,550.

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Tags: asymmetric, celine, fall, handbag, handbag of the day, leather, net a porter, NetAPorter, purse, tote