Nespresso goes Single-Malt with the new Pure Origin Grand Cru
It looks like Nespresso – the Swiss company that's making a killing off selling individual espresso capsules for their popular machines – is taking a page out of the scotch whisky playbook with its latest release. Called the Pure Origin Grand Cru, the series comprises three special edition coffees, each coming from an individual plantation – not unlike a single-malt scotch – instead of most blends that draw from numerous sources. The idea, beyond providing a unique flavor, is to support the local ecosystems, making this a green initiative as well as a premium one.
The series includes the Indriya which hails from a plantation in India, the Rosabaya from Colombia and the Dulsao from Brazil. Although pricing and availability have yet to be announced, you can expect to pay a special premium for these premium roasts.
[Source: Sybarites]
