It's official, according to the latest Global Luxury Brands Survey the "most coveted luxury brand" in the world is Gucci -- 1 in 5 global customers said that if money was not an issue they would choose Gucci over every other luxury brand. The survey was done this past November and this marks Gucci's third year holding on to the top spot in what is a more challenging and competitive luxury market than ever before.
It's worth noting that this survey ranked Gucci as #1 globally, not regionally. Other brands ranked better in specific places, like Chanel was #1 in China and Christian Dior did the best in Russia.
Gallery: The Most Coveted Luxury Brands