Filed under: Decor
Carpet tiles aren't exactly the sexy topic around. Certainly the idea of trekking across town to attend the opening of a carpet store isn't generally my idea of a fun Thursday night but there was wisdom to be had at the new Flor store on Broadway in Santa Monica. The store, located near the popular Third Street Promenade shopping area is only the second bricks and mortar store for the online brand in the U.S. (the other is in Chicago). This one is literally bricks and mortar, full of exposed brick, concrete floors and open light-filled space.
What is Flor? It's a system of carpet squares designed to work in a modular system that lets you design the size of floor covering you want as well as choose from a variety of mix and match colors, patterns and styles. The squares assemble together quickly and easily using special non-toxic, adhesives that stick to the back of each square and not to the floor. You can remove and move your squares, pulling up old squares to refresh your design with new ones or to relocate your rug to another room or take it with you when you move. The squares are also washable and replaceable. They come shipped in flat, recyclable boxes and you can even send in your old Flor tiles for recycling. The squares are made with varied degrees of renewable and recycled materials including natural, un-dyed wool and post-consumer waste like plastic soda and water bottles. They are also non-toxic and contain an antimicrobial that inhibits the growth of bacteria, mold and mildew.
Part of the magic of Flor is that the head of the parent company, Interstate, Ray C. Anderson, is committed to running businesses that respect people and the earth. In fact the wrote the book on it. His "Confessions of A Radical Industrialist" details his decision to overhaul his business in selling industrial carpet tiles into a green business.
At the event I received a Flor press bag that I'm passing on to on Luxist reader. The bag contains Ray C. Anderson's book "Confessions of A Radical Industrialist" as well as a gift certificate for a six square (3'x5') Flor rug in Fedora (a total value of $120). To enter, leave a comment below letting us know which of your rooms could use a little Flor.
* To enter, leave a confirmed comment below.
* The comment must be left and confirmed before November 16, 2010 at 5:00PM Eastern Time.
* You may only enter once.
* One winner will be selected in a random drawing.
* One winner will receive the Flor gift pack--a mini Flor tote bag containing Ray C. Anderson's book "Confessions of A Radical Industrialist" as well as a gift certificate for a six square (3'x5') Flor rug in Fedora (total value $120).
* Open to legal residents of the 50 United States and the District of Columbia.
See complete giveaway rules here.
This contest is now closed. Thank you for your participation.