Design your car from your handheld? Volvo and
Mobileplay have teamed up to create a mobile auto configurator that runs on BlackBerries, Treos, Windows Mobile
Smartphones and other smart mobile devices. You can customize your Volvo including color, fabrics, wheels and option
packages. The configurator displays the buyer's choices and then lets them contact Volvo dealer to place the
order. The configurator was designed to promote Volvo's XC70 and XC90 SUVs and will be distributed by Mobileplay. The
configurator can be downloaded at
www.mobileplay.com. I know we all live in a
hurry-up world but are people really so busy that they need to chose their new car via Blackberry?
