DEX NEW YORK Modern Minerals Makeup
Filed under: Services, Cosmetics and Fragrance
Soon after I wrote this post on mineral makeup, I heard from DEX NEW YORK Modern Minerals, and that e-mail has changed my life, cosmetically speaking. I have tried mineral products (Bare Escentuals/Bare Minerals) and mix and match them with other products. While the BE line met most of my expectations, I wasn't entirely thrilled.I was kindly offered a few samples of the DEX line, and I tried them, and loved them, immediately. As compared to BE, the DEX products are gentler, more moisturizing, and wear longer. I especially like the gel eyeliner, which applies in seconds and then doesn't budge. The eye shadows and blush also stay put all day and night, but everything washed off easily. The colors are fun and vibrant, as you would expect in a mineral line, but you also can get more subdued, natural colors.
All the colors are named after iconic streets (Wall Street Onyx, High Line Metallic Blue, and Schubert Alley Cantaloupe), music-filled neighborhoods (Harlem Nights Sapphire, The Met Star White, Rockefeller Gold), idyllic New York getaway spots (Sag Harbor, Montauk), and even once-existent notorious nightclubs (Twilo, Limelight, Studio 54).
DEX Modern Minerals are hypoallergenic, cruelty-free, and eco-friendly, using already recycled packaging materials and refillable, magnetic portfolios for repeated use. The mineral powder makeup formulations are talc- and paraben-free. There are products for skin, eyes, and lips, as well as brushes and accessories. Prices range from $16 - $100.
Special -- Get 30% off through February 22 when using Lucky Magazine's "Local Breaks" code. If shopping online or at the store, use the code "lucky3" to save. When booking an appointment, mention "Lucky."
Click "Read More" below to learn more about the line -- which was created by Dexter Phillip -- as well as the extensive DEX photo studio and Beauty Atrium. I'm headed there on January 28 and can't wait to see it and buy some products!
Mineral makeup is not a new concept but has only in the last few years exploded in popularity. The loose powder foundations and blushes, the most popular items, are light, finely ground loose minerals that are buffed into the skin using a wide, fluffy brush. The main ingredients (minerals such as mica, zinc oxide, and titanium dioxide), have been the basis of most makeup foundations for decades, but many dermatologists report that because mineral makeup frequently eliminates classic irritants such as fragrances, binders, synthetic dyes, talc, and preservatives, it is considered purer and can be kinder to the skin.
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