million dollar listings

Chad Rogers Talks to Luxist

Filed under: Estates

Talk is cheap, or so says Chad Rogers, who is as much a realty rock star these days as he is a real estate agent. He likes the "talk is cheap" phrase so well that he has had it emblazoned on tee-shirts -- that he sells off his website. Yes, he has a website store for Chad products.

Truth is, in between posting Twitter and Facebook photos of his seemingly endless red carpet walks and attendance at movie premieres, Chad Rogers actually does sell homes -- about $65 million worth thus far this year. And he's quick to point out that the year isn't over yet. He's an associate in the prestigious boutique agency of Hilton & Hyland Real Estate in Beverly Hills.

"This has been my best year to date," said the baby-faced Rogers, who looks well younger than his 33 years. Rogers acknowledges that he carefully cultivated becoming a celebrity personality in the national real estate market. He works the social media circuit like a pro and has built up a following that he stays in touch with at least daily. And of course, his multiple seasons on Bravo's hit series, "Million Dollar Listing," brought him into the living rooms of more than a million viewers each episode. Without question, of the three featured agents, his role was the quirkiest.

Rogers had story lines about getting $600 haircuts and ordering $700 cakes bearing his likeness to serve at open houses. He also propelled his chihuahua, Starla, into stardom along with himself. He carries Starla with him everywhere and the dog has her own Twitter and Facebook fan pages. Rogers, as viewers learned, is an obsessive compulsive neat-freak, fluffing up couch pillows and finger-dusting the smallest crevice.

Rogers grew up in Malibu assuming that he would one day work in his father's business of owning and developing mobile home parks across the country. His dad had other ideas and set some tough bars for him to cross: Get a Realtor's license, get through college with nothing less than straight A's, and then maybe, the young Chad was told. With a Realtor's license under his belt and a perfect GPA, Chad was sent to work one college summer in his dad's mobile home park in Apopka Florida.

Gallery: The Fabulous Life Of Chad Rogers

Chad With Los Angeles Mayor Antonio Villaraigosa

Tags: celebrity real estate, chad rogers, million dollar listings

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"Million Dollar Listing" house in Malibu to be Auctioned -- at 65 Percent Off Original listing price

by Ann Brenoff (RSS feed) —

Filed under: Estates, Auctions

Apparently not even a starring role on what is arguably the most-watched real estate "reality" show -- Bravo's "Million Dollar Listing" -- was enough to attract buyers to this 5,634 square foot home in Malibu. The canyon property is headed for a live on-site auction on May 22 with the opening bid set at $1.9 million -- substantially down (65%) from the original listing price of $5,495,000.

Expect the house to sell for just under $3 million, says Malibu Prudential agent and local blogger, Mike Gardner. Gardner lives near the listing himself and actively tracks the local Malibu market on his web site. The auction has a reserve, which if not met, means the house won't be sold.

The four-bedroom architectural home is located in a private, gated canyon with mature oak trees and streams. It is a short walk to the beach through a tunnel and the home has ocean views. It sits on a flat acre and there is a detached one-bedroom, one-bath guest house. The state-of-the-art kitchen includes stainless steel appliances. The flooring is white marble, imported from Greece. The driveway and motor court are constructed of Arizona flagstone. Katie Bentzen of Arete Estates shares the listing with Hilton & Hyland's Chad Rogers, one of the three "Million Dollar Listing" stars.

Tags: luxury home auction, luxury housing real estate, malibu, malibu house auction, malibu real estate, mike gardner, Million Dollar Listing, million dollar listings, real estate auction

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