michael jordon

What's in a Name?

A rose by any other name would still be a rose, but if you called it Elvis, you could certainly charge a lot more for it. Celebrity names and images have a lot of selling power because they provide instant recognizability; they are their own brands. Business Week determined the worth of the names of 13 celebrities. Two on the list have sold the rights to their names almost entirely, three are deceased, but still making a large amount of money annually, and the rest of the people are still building up their price tags.

Muhammad Ali - $63 million, sold in April of this year
George Foreman - $137.5 million, sold in 1999
Albert Einstein - $1 million annually
Marilyn Monroe - $1.25 million annually
Paris Hilton $15 million annually
Tiger Woods - $21 million annually
P Diddy - $22 million annually
Michael Jordon - $25 million annually
Jennifer Lopez - $35 million annually
Elvis Presley - $40 million annually
Elizabeth Taylor - $50 million annually
Donald Trump - $280 million annually

Source

Tags: celebrities, celebrity, crand, donald trump, einstein, elizabeth taylor, elvis, george foreman, j lo, marilyn monroe, michael jordon, muhammed Ali, name, p Diddy, paris hilton, tiger woods, worth

michael jordon

What's in a Name?

Featured Galleries

HuffPost AOL Social News Most Popular

Also on AOL