It's been 27 years since the fateful day when Michael Jackson
was burned while filming a Pepsi commercial
. On January 27, 1984, Michael and other members of the Jacksons were filming a commercial for Pepsi at the Shrine Auditorium in Los Angeles when, during a concert scene, explosive pyrotechnics accidentally set Jackson's hair on fire (video
is after the jump). Jackson suffered serious burns to his scalp and he never fully recovered from this injury. It is said to have led to his addiction to painkillers. Jackson received a $1.5 million settlement which he donated to the Brotman Medical Center which had treated him after his injury.
A Small Piece of History
is selling hair from this sad moment. Executive producer for the Pepsi commercial, Ralph Cohen, was among the first to reach Jackson when his head was burning and he threw his jacket over Jackson's head to help extinguish the flames. The lots feature hair that measures just 1/16 of an inch and is on a display card. There are limited, multiple lots available and purchasers can request lengths to suit. Lots sell for £149.99.
Michael Jackson collectibles have risen greatly in value since his death. Last year, a sequined glove worn during the Victory Tour
sold for $160,000.