The Ultimate Escapes Escape: The Anatomy Of The Destination Club Vacation
Filed under: Luxury Travel & Hotels, By Design
The story below deals with my Ultimate Escapes escape: an experiential vacation trip I took last month. Those who know me know that I have experienced many destination club residences and villas, and I am usually asked questions about them, as many people have heard mixed reviews, due to the well-publicized bankruptcies of Lusso, High Country, Tanner & Haley and Solstice, all within the past few years. But, the vision and the reality of the destination club remains. At present, there are probably between 7,000 to 8,000 members for DCs, and those members are fiercely loyal, due to the treatment they receive on their vacations. It became obvious, early in 2004 when the industry was in its infancy, that it encountered an unexpected consumer need (not fault) line -- the need for sanctuary and for legacy from their vacation time.
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