MGM Resorts International has launched a new loyalty program, M life, that links together its resorts in Las Vegas, Mississippi and Detroit. Members will enjoy one-of-a-kind experiences exclusive to MGM Resorts as well as insider privileges. It will begin as a casino rewards club and later this year, it will expand into a full loyalty program rewarding spending on hotel stays, shopping, dining and more.
The M life moments being offered include selecting The Fountains of Bellagio songs for a day, enjoying a cameo role in Cirque du Soleil's Viva ELVIS at ARIA Resort & Casino, serving as a guest DJ at one of Vegas' hottest clubs at MGM Grand, becoming a dolphin trainer for a day at The Mirage, cooking lessons with Bravo's Top Chef Masters celebrity chef Rick Moonen at Mandalay Bay, receiving one-on-one dance lessons with world-famous Jabbawockeez at Monte Carlo, and much more. The program will also track consumer preferences to create individualized rewards tailored to your previous choices. For example, if someone attends a Madonna concert, they may receive an offer to Lady Gaga; a George Strait concertgoer may receive an invite to the Country Music Awards at MGM Grand; a fine-dining connoisseur may receive an offer to a private wine dinner.
M life members enjoy privileged access to ARIA, Bellagio, Vdara, MGM Grand, The Signature at MGM Grand, Mandalay Bay, THEhotel at Mandalay Bay, The Mirage, Monte Carlo, New York-New York, Luxor and Excalibur in Las Vegas; Beau Rivage and Gold Strike in Mississippi; and MGM Grand Detroit. There will be four tier levels: Sapphire, Pearl, Gold and Platinum. New members start at the Sapphire tier and can play their way to higher tiers. As guests graduate to the next level, they unlock even greater rewards. Gold and Platinum members have accelerated point earning for their play, enabling them to earn benefits even faster. The program centers around the M life website that will allow members to view points, credits and offers as well as explore editorial content from M life magazine and M life TV (episode one is shown above).