The spirit is not trying to trade on his name however which does not appear on the bottle. Rather it's designed to appeal to connoisseurs looking for a fresh, modern take on tequila.
The ultra premium spirit is hand crafted in small batches using only 100% Blue Weber Agave. It's triple distilled for an ultra-smooth finish.
Timberlake and partners selected Tequilera Newton in the heart of Jalisco, Mexico to produce 901 after visiting more than 10 distilleries. Newton brings over three generations of craftsmanship and more than 60 years of experience.
Packaged in a distinctive multi-faceted bottle, the name 901 refers to both the area code for Timberlake's hometown of Memphis as well as the magic moment when the night's activities begin.
901 is initially available for purchase in New York, Los Angeles, Las Vegas, and St. Louis.