Of Perception And Promotion: The Creation Of The Mexico Real Estate Coalition
Filed under: Real Estate Developments
In response to the ongoing safety challenges that have been facing Mexico the past year, many top real estate and resort developers, title companies, banks, and other companies throughout the country, have formed a coalition to specifically promote living and investing in Mexico. More than 30 organizations have formed the MREC (Mexico Real Estate Coalition.) It's the first time a coalition like this has been created to advocate for the potential buyers and retirees interested, but yet hesitant, about buying and living in Mexico. This includes the high end fractional and Private Residence Club buyers as well as luxury and mid-level second home purchasers.
The Mexico Real Estate Coalition includes Juan Diaz Rivera of Capella Pedregal, Eduardo Sanchez Navarro of Grupo Questro, Andres Rosetto of Punta Mita, Jorge Carerra of Querencia, Horst Schulze (founder of the Ritz Carlton) and Christopher Hill, CEO of Stewart Title, Latin America, among others. Together, the group is taking a proactive stance to educate Americans and others on the benefits of living and for some, retiring in Mexico. The coalition also directly addresses perceptions about Mexico being a dangerous country.
"Recently," Juan Diaz Rivera, founder of Capella Pedregal, and Chairman Of The Mexico Real Estate Coalition, told Luxist, "I flew to Tijuana from Cabo to pick up a new car. I had no problem, even though I had accidentally left some important papers in the car. Then, the same day, I drove to Beverly Hills to meet some friends for lunch. I parked in a parking garage downtown. When I returned from lunch, my passport, travel money and other papers had been stolen. It was such an ironic thing to happen to me, as we at MREC always say that bad things happen everywhere, not just Mexico. And here I am, living proof, and in Beverly Hills!"
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