Wine marketers are getting more and more savvy about positioning wines for various target groups. We've seen
wines aimed at women, the carb-conscious and the latest trend seems to be wine for manly men. Back in January, we
covered the Jarhead Red
and just yesterday, we mentioned a new wine with the man-friendly name of Used Automobile Parts.
Now the Associated Press
has the story
on Ray's Station
, a Sonoma County winemaker has created a merlot and a
cabernet sauvignon that are hoping to appeal to men. The wines have simple packaging with a non-girly galloping
stallion. Their ad campaign features the winery's namesake John G. Ray in Marlboro-Man-like settings saying "John
G. Ray did not serve pinot noir," a dig at the pinot-loving Miles in the movie Sideways.
At $15 a bottle,
the wines aren't for the wine-savvy crowd but for the barbecuing dad who wants to have a nice tasting wine without
having to learn about terroir and varietals.