Announced a while back, the Tag Heuer Meridiist mobile phone is one step closer to reality for those few people willing to lay down the dough for one - with the launch of it's new interactive website: www.tagheuer.com/meridiist
. The new site shows the luxury Meridiist mobile phones in their full glory. In a world where watch makers try to convince certain stubborn members of the public that wrist watches make better time tellers than mobile phones, some compies like Tag Heuer are adopting an "if you can't beat em, join 'em" mentality.
The concept of a luxury mobile phone is spurious to some - but for others, even the limited technological shelf life of these masterful creations is too much to resist. The Meridiist will be constructed with the same quality as watches and with many of the same materials including sapphire crystal screens, high quality steel cases, and crocodile or rubber covers on parts of the watch. The watch is available also in PVD covered titanium, and in a variety of color choices. The phone itself is an unlocked 3G GSM worldphone with a basic (non-smart phone) operating system. Still, it is said to have Internet connectivity, basic office productivity functions, and Bluetooth.
The phone features two screens. The upper one (on the top of the phone) being an OLED screen that is meant to show the time, or for the stopwatch feature. Available with the Meridiist is a matching Tag Heuer Bluetooth headset. Tag Heuer is proud of the "mechanical" shutter on the camera that is pretty basic at 2MP. Overall it is a sweetly made case for just a decent phone. It will remain looking like a sweetly made phone, even after it is technologically obsolete. Prices vary and I imagine will be about $4,000 - $6,000. Look for them in select high end watch stores.
Ariel Adams publishes the watch review site