merchandise

Designer Dreams Up Concept Fila Ferrari Shoes

Ferrari has made a killing off of its merchandising division. Between the sportscars and the t-shirts, the Maranello outfit makes enough to support its multi-million-dollar Formula One team – purported to have one of the biggest budgets in the hugely expensive pinnacle racing series – without requiring parent company Fiat to contribute one thin dime. Dany Bahar, the man largely responsible for the company's branding efforts after having done the same for beverage giant Red Bull, is now rumored to be moving to arch-rival Lotus to become its new CEO.

A few years back, Bahar brokered a deal with Puma to supply the team and company with branded sportswear. But before that it was the purview of Italian sportswear company Fila. Oregon-based designer Olivier Henrichot designed a whole range of conceptual shoes for both Ferrari and its two-wheel counterpart Ducati. When Ferrari names a replacement for Bahar, he might want to take a look at these. And so can you in the image gallery below.

Gallery: Ferrari and Ducati Fila shoe concepts by Olivier Henrichot

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Tags: branding, dany bahar, DanyBahar, ducati, ducati fila, DucatiFila, ferrari, ferrari ducati, ferrari fila, ferrari shoes, ferrari sneakers, FerrariDucati, FerrariFila, FerrariShoes, FerrariSneakers, merchandise, olivier henrichot, OlivierHenrichot

Toyota F1 Car Parts Available For Purchase

by Noah Joseph (RSS feed) —

Filed under: Luxury Cars & Autos, Sports

Getting a piece of the action is what sports memorabilia is all about. And when it comes to motorsports, there's plenty to go around. Every year, each Formula One team complete redesigns its cars, and builds several of them in pairs to last its drivers the entire season. Once the season's done, many of the teams opt to sell off either the entire car, or pieces of the car to collectors. And while Toyota may not have fared so well in previous seasons, this year the team is in third place, ahead of recent championship-winning teams Ferrari, McLaren and Renault, making their memorabilia particularly attractive to collectors, especially at prices significantly lower than those of its competition. While a 1:3 scale replica of a Ferrari nose-cone from last year, for example, will set you back a whopping 5833 euros, an authentic example from Toyota (like the one pictured above) doesn't cost a fraction of that amount, and there are plenty of tantalizing collectible bits starting at just 200 euros for an authentic wheel, brake disc or carbon-fiber suspension piece.

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Tags: cologne, f1 merchandise, f1 spare parts, F1Merchandise, F1SpareParts, formula 1, formula one, formula one merchandise, Formula1, FormulaOne, FormulaOneMerchandise, merchandise, merchandising, spare parts, SpareParts, toyota, toyota f1, toyota formula one, ToyotaF1, ToyotaFormulaOne

Porsche Design's Racy New Motorsport Collection

by Noah Joseph (RSS feed) —

Filed under: Apparel, Luxury Cars & Autos

Porsche Design has teamed up with everyone under the sun for a vast portfolio of luxury designer products: Adidas, Ferragamo, Siemens, Bösendorfer, Swarovski, Royal Falcon Fleet shipyard, Eton radios...the list goes on. But its latest line goes straight to Porsche's heart and soul. The Motorsport Collection includes all manner of clothing and accessories for man, woman and child, all in white, gray and red and complete with sponsor's logos for that authentic race-track pit-lane look and feel. The highlight of the range is a limited-edition jacket of which only 911 examples will be made, reflecting the model name of Porsche's timeless sportscar. At $649, the jacket is the most expensive piece in the collection, too, but they're all available directly from the Porsche Design online shop.

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Tags: drivers selection, DriversSelection, merchandise, merchandizing, porsche, porsche design, porsche design drivers selection, porsche design drivers selection motorsport collection, porsche design motorsport collection, PorscheDesign, PorscheDesignDriversSelection, PorscheDesignDriversSelectionMotorsportCollection, PorscheDesignMotorsportCollection, racing gear, RacingGear