menswear spring 2010

The Fashion Statement: Dream Hommes

Filed under: Apparel, Men's Style, The Fashion Statement

Menswear changes at a snail's pace. New cuts are generally so imperceptible year in and year out that they usually sneak up on the average American male. One day a gentleman dons his everyday business suit shocked to discover that the sleeves are too long, shoulders too wide and the whole kit and caboodle is woefully out of date.

So it's news that the Spring '11 menswear shows, that ended in Milan on Tuesday, are really shaking things up, particularly when it comes to color. That's a gutsy move in a challenging global economy where sales are down and designers want play it safe (tie sales have been pitiful recently). But the wealthy are still wealthy and they don't need anything, so newness is what they're after, according to menswear analysts.

Giorgio Armani (pictured above) delivered splashed citrus yellow and sky blue everywhere-on belts, ties, scarves and shirts. Marc Jacobs presented subtle silhouette changes which he zipped up by hints of electric blue and fuchsia. Gucci designer Frida Giannini dreamed of young guys jetting between Rome and Marrakesh. What would these bourgeois gentilhommes wear? Why, suede shorts, Berber jewelry and velvet horse bit loafers, of course.

Tags: dolce and gabbana, dsquared2, Ermenegildo Zegna, Giorgio Armani, Gucci, menswear spring 2010, milan fashion week, moschino