mens grooming

The Savvy Design Behind The Art of Shaving's New Stores

Retail store design is a fascinating subject. What seems like a simple experience, walking in off the street into a shop, is actually a feat of complex engineering designed to showcase not just the products but the style and spirit of a brand.

Pompei A.D. a design firm which I recently covered for their work with Anthropologie has been at work on creating the new visitor experience for The Art of Shaving stores. The firm was selected to redevelop the branding experience for each of The Art of Shaving's new and existing retail locations-- five stores have been completed so far, including two newly opened locations in the Chicago area.

The store concept revolves around "The 4 Elements of the Perfect Shave": Prepare, Lather Up!, Shave, and Moisturize. A central table explains The 4 Elements in a simple, direct way and these categories are supported by the merchandise, graphics and other interactive elements. The stores use stained rift cut white oak, polished nickel and white Carrara marble for the rich look of a men's luxury club. Many stores will also include a barber spa for in-store shaving treatments.

"The Art of Shaving's product line and grooming system is truly revolutionary, and our redesign of the retail environment is intended to showcase the brand and The 4 Elements of the Perfect Shave in a way that is compelling without being intimidating," stated Ron Pompei, principal and creative director of Pompei A.D. "Throughout the process, we were inspired by the look and feel of a traditional men's club, combined with contemporary luxuries."

Gallery: The Art of Shaving

Tags: art of shaving, barber spa, mens grooming, retail stores

Let Crown Shaving Company Take Care of the Shave

by Jonathon Ramsey (RSS feed) —

Filed under: Men's Style

Sure, Gillette's got a shaving cream that's so intense it will make John Cena accost you in the men's room, but what if you want grooming products that go the way of all natural caring, as opposed to cage match? In that case you need wares from Dino Caracciolo's Crown Shaving Company. Part of a family that's been in the barbering business since 1955, Caracciolo wanted to create lathers and lotions free of chemical fillers and synthetic fragrances, that would pair old world luxury with masculine appeal.

The five products are ambassadors for natural ingredients: the supreme glide pre-shave formula contains aloe, meadowfoam seed and orange fruit extract, the shave cream has Shea butter and white tea leaf extract tinged with eucalyptus and spearmint, the aftershave lotion is coconut and jojoba oils along with vitamin E, and the peppermint tea tree body wash and peppermint tea tree conditioner are similarly dedicated to the natural care of your skin. They're available online only, with the entire set of five offered for $75.

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Tags: crown shaving company, men, mens grooming, shaving, shaving cream

Luxist Gift Guide 09: Hommage Men's Grooming Line

by Ariston Anderson (RSS feed) —

Filed under: Spas, Holiday Guides, Men's Style

Hommage, the luxurious line behind the legendary $30,000 Damascene Razor, is back this season with an amazing new set of offerings. If your man secretly dips into your La Mer crème at night, we have just the gift for your significant other this holiday season. There's no shame in a man who likes his product, especially if it's as luxurious as the new Hommage line. The Achieve Face Mask ($75) is a charcoal peel-off mask made from bioactive fresh water silt and blue green algae. It's as much fun to put on as it is to take off, and will result in glowing skin and increased cell turnover, ultimately building the base for the smoothest shave ever.

The Awaken and Rejuvenate eye system ($100) is all you need to get rid of crows feet and other sun damage. Awaken, applied in the morning brightens and firms the skin around your eyes, while Rejuvenate works as you sleep to repair cellular damage.smooths out skin for a gorgeous close shave.

All Hommage products are scented with an amazingly sophisticated cologne. It's addictive. The products are available online at Hommage and Luxury4Him. Hommage was created specifically for men. But before you know it, he'll be catching you dipping into his Hommage.

Tags: gifts for men, GiftsForMen, holiday gifts, holiday gifts for men, HolidayGifts, HolidayGiftsForMen, hommage, mens grooming, mens spa treatments, MensGrooming, MensSpaTreatments