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"Bulgari Man" Scent Set To Debut in September

Filed under: Cosmetics and Fragrance, Men's Style

bulgari manBulgari will launch "Bulgari Man" in early fall with actor Clive Owen as its face. According to HAPPI, to promote the scent, the media campaign will include 13 million scented pieces (strips, catalog inserts and magazine ads) that will reach 22 million people. Industry sources estimate that Bulgari is aiming for a first-year sales target of $10 million at retail.

Perfumer Alberto Morillas gave Bulgari Man a woody-oriental scent with top notes of pear, bergamot, and violet leaves, in addition to white wood and vegetal amber that's based on a proprietary Firmenich molecule.

Bulgari Man eau de toilette sprays will be available in three sizes: $79 for a 100 ml bottle, $58 for 60ml and $42 for 30ml. A 200ml bath and shower gel, at $35; a 100ml aftershave balm, at $44; and a deodorant stick launching in January, at $25, will accompany the fragrance.

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Ferrari Uomo Fragrance

Filed under: Cosmetics and Fragrance

Ferrari Uomo Fragrance
Ferrari presents a new fragrance, Ferrari Uomo, designed to evoke feelings of elegance, prestige, and uniqueness. The fragrance was created by Alberto Morillas and features notes of Sicilian lemons and Calabrese bergamot underlined by essences of juniper, cedar wood and nutmeg. The flacon is a mix of classic perfume bottle elements and Ferrari bodywork details, right down to the blend of metal and leather that is so much a part of Ferrari style. Limited to a run of just 50 100 ml bottles bottles you can get yours at the Ferrari store for €120.

New Fragrance Gets An Iron Man Makeover

Filed under: Cosmetics and Fragrance

iron man only the brave
Want to smell like a superhero? In a unique comic-book-turned-movie tie-in, Diesel is giving the fragrance Only The Brave, an Iron Man makeover hoping for a boost from "Iron Man 2" which opens on May 7. The scent is the same but the fist-shaped bottle has been given a red and gold paint job to match the main character's fancy suit. The limited edition run will come in boxes decorated with scenes from early Iron Man Marvel Comics.

The scent is described as having top notes of lemon blossom, mandarin and coriander leaves, a heart of labdanum, black rose and lavender, and a dry down of amber, tolu wood and ebony wood. Might be an act of bravery just to wear it. The 2.5-ounce size will sell for $67.50 and will be available in mid April.

[via the LA Times All the Rage]

Sopranos Alum Tony "Paulie Walnuts" Sirico Debuts Cologne

Filed under: Celebrity Shopping, Cosmetics and Fragrance

http://www.nypost.com/seven/11122008/news/regionalnews/paulie_seeks_sweet_smell_of_success_138288.htm
File this under the category of "Too Much Sopranos Merchandise Is Never Enough." Actor Tony Sirico, aka Paulie Walnuts, launched his new cologne, Paolo Per Uomo (Paul for Men) a few nights ago at a bash in TriBeCa. Advertised under the catchphrase "Make It Known You Mean Business," the cologne is sold in a dark blue and gray bottle with a gray streak, to match Sirico's trademark coif. Asked what makes the cologne smell good, Sirico said they put some "cognac in it -- and it made the magic." There also are plans for Paulie-branded deodorant, aftershave, and other hygiene products. The cologne is not yet available in stores but will sell for $64.

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