Filed under: Apparel
True luxury is more accurately described as getting exactly what you want. Your things are customized to your tastes. It doesn't have to cost a fortune for goods exactly tailored to you; making luxury unique from price. Speaking of tailoring, that's just the area that Boston's Blank Label wants to address. Being based in the cradle of the American Revolution has apparently rubbed off on the upstart clothing maker. The brand launches today, October 31st, and it's aimed at changing the way young men buy clothes, with prices that young men could actually afford.
Starting with custom men's shirts, Blank Label will eventually branch out to offer more clothing. The shirts are handmade by experienced tailors for Blank Label. The materials and workmanship are pleasing, and the website lets you build your own shirt with the options you want. French placket? Sure! High style always looks better when it fits correctly, something that's difficult to do when you're buying a name off the rack, designed for the most common compromise. Not having to compromise or settle for something someone else designed? Sounds like luxury to us.