Filed under: Luxury Cars & Autos
Taking on the likes of Rolls-Royce and Bentley is no mean feat. In fact few are up to the task – not even Aston Martin and Mercedes-Benz parent company Daimler. The latter has tried with limited success to turn a profit on the Maybach brand, but the latest reports indicate that it's preparing to take a different approach.
Because Daimler is used to building cars in large volumes, it has been negotiating with Aston Martin for several years now on a new partnership that could see the British automaker – which has more expertise in small-batch production – build the next generation of Maybachs. Production would, according to reports, take place at Aston Martin's headquarters at Gaydon, Warwickshire in England, pictured above.
What would Aston get in return? The technology – including chassis, engines and more – on which to base its relaunched Lagonda brand, which is part of the company's portfolio but has not been used in decades. The first Lagonda luxury sedan could be built alongside the next Maybach, followed by a high-end crossover/utility vehicle based on the Mercedes-Benz GL-Class.