maxim

Maxim Home Furnishings

Filed under: Decor

What's going on with Macy's? First Martha Stewart and now I learn that they also sell Maxim-branded bedding. It turns out that Maxim has a whole line of furnishings from rather generic-looking barware to guy-approved spare-and-bare TV stands. Is the Maxim name alone enough to sell this stuff? The company provides plenty of saucy copy. For the bed set shown here they say: "Add this casual coolness to your master bedroom and who knows? Maybe next time you roll out of bed you'll have company." Note the artfully strewn Maxim magazines on the floor (open to pictures of girls in bikinis) and the guitar resting by the bedside. Feeling studly yet? Buy the $200 set at Macy's and they'll throw in a year's subscription to the magazine.

[via Village Voice]

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Tags: bed and bath, decor, design, furniture, magazine, maxim, men