Paul James is the Global Brand Leader for St. Regis
Hotels & Resorts and The Luxury Collection
, Starwood's two world-renowned, luxury hospitality brands. Under this role James is responsible for providing the overall strategic and creative direction for St. Regis, the legendary hotel
brand committed to excellence and bespoke
service at the best addresses in the world, and The Luxury Collection, a glittering ensemble of one-of-a-kind destinations and indigenous experiences designed for the global explorer. Over the last year, James has been instrumental in creating a long term strategy of meaningful growth for both St. Regis and The Luxury Collection brands in the world's most enviable destinations. Since taking on his current role, St. Regis and The Luxury Collection have successfully debuted properties in new markets including Atlanta
, Indonesia, Mexico
, Moscow, Peru, and Scotland
. Over the next five years, James will oversee their continued expansion with the opening of properties in Abu Dhabi, Bermuda, Buenos Aires
, Cairo, China, Japan, Jordan, Peru, and more.
James has more than 20 years experience in hospitality, serving most recently as Starwood
's Regional Director of Sales & Marketing, NW Europe. In that role, he was in charge of the sales and marketing teams of 35 hotels in nine countries across seven brands, with revenues in excess of $1 billion. This fall, St. Regis Hotels & Resorts will continue its extraordinary global expansion by opening four world-class properties in Puerto Rico
, Osaka, Bangkok
and Lhasa, solidifying its position and the leader in luxury hospitality and doubling its footprint in just two years. This global growth will expand the brand's footprint to include the Caribbean
with The St. Regis Bahia Beach
Resort in Puerto Rico, and continuing its growth in Asia with The St. Regis Osaka, The St. Regis Lhasa Resort and The St. Regis Bangkok. Offering the St. Regis' iconic bespoke services and amenities, unrivalled luxury and refined elegance, the spectacular new properties join the brand's distinguished portfolio of quintessential addresses around the world. In the gallery are images of James' essential luxuries; continued below you'll find his explanations about what makes them a must.