martha stewart

Sears Adds A Touch of Luxury

Filed under: Decor

Luxury items at Sears? We've seen luxury come to Costco and Wal-Mart and now Sears is trying to tempt buyers with items that skew toward the higher end. Because Kmart and Sears merged, Sears has the right to sell Martha Stewart goods in Sears Roebuck stores but they aren't taking that option since Martha recently announced to that she will be selling her higher-end wares at Macy's. Instead Sears has a new strategy to sell ready-to-assemble furniture, add more Lands' End mini-stores inside Sear's stores and create a private label line of bed and bath products called Everyday Luxe. The Everyday Luxe line is already for sale on the internet and features 400-thread-count duvets and 500-thread-count sheets. Sheet sets start at $99.99 for Queen.

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Tags: costco, macy's, martha stewart, sears, sheets, wal-mart

Martha Stewart To Invade Macy's

by Deidre Woollard (RSS feed) —

Filed under: Decor

Martha Stewart seems to be gradually repositioning herself toward the masstige market. Sure, she's still got the Kmart deal but now it has been announced that she will be designing upscale merchandise for the Macy's and Bloomingdale's chains. The Martha Stewart Collection will be in stores across the country starting in the fall of 2007 and like her Kmart line it will include home items like bed sheets, dishes, cookware, holiday decorations and garden furniture. The new line isn't a direct competitor for the Kmart line because it will be more expensive and aimed at a more affluent audience. Perfect for outfitting her new line of homes.

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Tags: bloomingdale's, decor, home decor, interior design, kmart, macy's, martha stewart, MarthaStewart, masstige, shopping

Martha Stewart Model Homes Open

by Deidre Woollard (RSS feed) —

Filed under: Estates

The latest enterprise from Martha Stewart, Martha-branded homes, are finally being unveiled in North Carolina. The community, known as KB Home Twin Lakes: Homes Created with Martha Stewart (catchy) will open to the public this Sunday. Twin Lakes is the first of several communities that the two companies will create across the United States. The homes were designed to bear a resemblance to homes lived in by Martha Stewart in New York and Maine (only much smaller of course). There are currently eight model homes and the community will eventually be home to 650 homes ranging from 1,500 to 4,100 square feet. They are priced low $200s to the mid $400s.

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Tags: community, kb homes, KbHomes, martha stewart, north carolina, real estate

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