Blogging from the Luxury Summit: The Revival of Gump's
It's a story we've seen many times, a brand that has been consigned to the mothballs comes back stronger than ever combining a venerable past with a new products, becoming a hot name once again. But how does this happen? Speaking at the American Express Publishing Luxury Summit Marta Benson, CEO of Gump's, the San Francisco-based luxury store which specializes in fine jewelry and home goods, gave some insight into her moves to bring Gump's back into the luxury spotlight.
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