marketing

Dunhill Lets Us Hears its "Voice" Campaign

Dunhill launched its Day 8 platform for curated content just a couple of months ago, and now the British maker of fineries has undertaken another digital foray: this one is called Voice. Alfred Dunhill's Global Marketing Director, Jason Beckley describes Day 8 as "a communication device [that] exists to express our point of view. Day 8 is our creative research, the things that inspire us."

Voice, on the other hand, is the collected tales of inspiring men attired in Dunhill. Sir David Frost - yes, he of Frost/Nixon - artist Harland Miller, and violinist Charlie Siem take a solitary seat in front of the camera and explain some of the whats, whys, and wherefores of their lives and passions. And the stark lighting and desaturated colors help the viewer focus on what Dunhill hopes is revealed: "culture, intelligence, creativity, travel and elegance."

There are nine videos now, with more to follow, including the back stories of some of the "cast" of Voice. If nothing else, they are already intriguing snapshots of The Lives of Famous Men and great ads for Dunhill, but who knows - Voice could help you "see Dunhill as a vehicle for [your] own individuality and self expression." At the very least, it could give you some excellent wardrobe ideas.

Source

Tags: advertising, charlie siem, david frost, dunhill, harland miller, marketing, voices, youtube

JetBlue Gives Their Passengers Bliss

by Deidre Woollard (RSS feed) —

Filed under: Spas, Wings, Cosmetics and Fragrance

While most airlines have been gradually peeling away the amenities, JetBlue is actually adding something for their customers. The Associated Press reports that JetBlue will offer mini spa kits from Bliss. Their Shut-Eye kit includes mint lip balm, eye mask, earplugs and the popular Bliss body butter. The kits will be distributed flights between the East Coast and the West. The airline is also now offering a self-serve pantry with snacks as part of an attempt to lure back customers. JetBlue, which came on like gangbusters when first launched has reported its first quarterly loss and so are hoping to lure back customers with the freebies.

Source

Tags: amenities, bliss, flight, jetblue, marketing, promotions, spa, special offer

Selling Scotch With A Fancy Book

by Deidre Woollard (RSS feed) —

Filed under: Spirits

Kevin over at The Scotch Blog has an interesting post on "The Blue Label Book" a sumptuous book given out for free to tempt high-level execs into springing for the expensive (around $200)Johnnie Walker Blue . Kevin checks out the book and reports that it is a lovely blue linen and gold-edged affair that is rather light on content. The 96-page book shows the "best seat in the house" for theaters, opera houses and restaurants in 12 cities around the world as well as paintings of the beautiful people enjoying Johnnie Walker Blue. The book is light however, on Scotch details or the history of the Johnnie Walker Blue itself. The principle here seems to be the same vaguely insulting slant that we have seen used to sell other pricey liquors that it isn't about whether or not you appreciate what you are drinking it is about whether you are deep-pocketed and elitist enough to spring for it.

Source

Tags: expensive, johnnie walker blue, marketing, scotch, whisky