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I love it when someone get's to the point of wealth and taste in their life when "starting a watch brand" seems like a good idea. Who wouldn't like their own watch brand anyway? Shows good taste - at least I think so. Well that is more or less what Stefan Johansson did. So here is the Stefan Johansson Växjö Mark VII collection, which has about 15 watches to choose from. It is Stefan Johansson Växjö's largest line, and is a luxury racing inspired watch if I have ever seen one.

Stefan Johansson is a European race car Driver and this shows in the watches. For example, the hour indicators are all racing flags, and little touches on the speak of sport racing. Interestingly enough, unlike some other auto sports watches, the timepiece focus more on racing as a sport than just the cars. This is an interesting touch as most of race watches have design elements all over them meant to look like pieces of cars. Here it is a bit different.

The watches come in a wealth of fun colors and themes. With two movement options, the automatic ETA Valjoux 7750 and 7751. The 47mm wide steel cased watches have a variety of dials, some being perforated, and some have carbon fiber - all embody the track theme well. There are a few women's versions of the watch, but they are also 47mm wide, for the lady who likes things big (with diamonds too)

The hour indicator for the chronograph has a double ring so that you can feasibly measure 24, instead of just 12 hours. Maybe something connected with Le Mans, that Stefan Johansson was a participant in I understand. The watches can also be customized with your name on the caseback sapphire window, and further comes in watch winder boxes. A cheeky collection of timepieces that incorporate some popular elements in a nicely cohesive manner. Average price for the Stefan Johansson Växjö Mark VIII collection watches is about $10,000.

Ariel Adams publishes the luxury watch review site aBlogtoRead.com.

Here is a limited edition (16 pieces only) watch from Tiffany & Co. that shows how well their partnership with the Swatch Group is working out (where they now get movements). The Mark Perpetual Calendar TriRetrograde Chronograph watch is an advancement on the previous Mark T-57 TriRetrograde Chronograph. This new model has a movement that not only maintains the retrograde chronograph complication, but also adds a perpetual calendar complete with a moon phase indicator in the mix. Despite the many pieces of information displayed on the dial, Tiffany & Co. designers keep the watch face looking attractive.

The Tiffany & Co. Mark line has always been about modern classics, and this new model is no different. While the Mark T-57 line has been all about sport, the main Mark line is a sober approach at handsome looks. The case is available in 18k yellow or rose gold, with well done squared pushers. The partially guilloche engraved dial helps to frame the Roman numerals around the face, while aperture window placement on the dial is laid out according to the movement specifications below. This design was never intended to be a symmetrical looking watch, and rather, it excels at appearing like a gentleman's tool valuing function and luxury above anything else. Hopefully Tiffany will eventually release more than 16 of these watches.

Ariel Adams publishes the watch review site aBlogtoRead.com.