Prada launched its new Swing Sunglasses Collection at Joe's Pub in New York City this week. The capsule collection of sunglasses with swooped frames were designed to match the modern femininity of the Autumn/Winter 2010
collection. The new Swing Sunglasses combine a slightly 1950s cats-eye shape with the simple ultra-minimalist lines of Prada's 1990s fashions.
Prada, which is famous for its multiple collaborations with architects, designers, directors and photographers is also launching a "Manga Contest". Participants will include the best-known comic book-design schools along with independent illustrators. The participants will be asked to design a fantasy heroine who must wear Prada Swing sunglasses in the comic strip. The contest will be open to submissions from July 14 to August 31. The winner's heroines will become the protagonists of a Prada publication. The sunglasses sell for $245 and will be available in Prada stores in October.
The Prada Swing Sunglasses collection are also part of the brand's Autumn/Winter 2010 collection. The campaign for the collection was filmed by Steven Meisel and set to the rhythm of the song "Fever," as performed by KaTeY J. For more details on the fall campaign check out my colleague Jared Paul Stern's post earlier this week which includes the video for the collection.