Makeup&GO! Opening Pop-Up Shops To Accommodate Awards Season Faces
Filed under: Services, Cosmetics and Fragrance

It's awards season in Los Angeles, the time of the year when red carpet appearances for stars are even more frequent than usual. And it's not just the people in front of the camera, the many unsung heroes who make our television shows and movies also get their moment in the sun this time of year. Makeup&GO!, a full service professional makeup studio, has announced two Los Angeles area pop-up locations to provide makeup application to customers throughout the awards season. The stores will are opening January 6 (Beverly Hills) and January 12 (West Hollywood) and will remain up through the end of the awards season.
Makeup&GO! is the first-of-its-kind, full service walk-in studio that provides affordable and fast professional makeup application for any occasion. It offers efficient makeup application by professionals using the newest makeup lines. Because Makeup&GO! doesn't sell makeup, there is never pressure to buy anything, but they do provide how-to sheets with each application, ensuring customers can recreate the looks at home.

You may remember Teenage Beauty, which Bobbi Brown released ten years ago and which became a New York Times best-seller. This new book is geared at the younger set again and aims to help them with the boatload of new dilemmas the information age presents, like Facebook photos. There are tips on everything from beauty and makeup to eating right and exercise, and advice on being a good friend.



Whether you're pulling off the sexy smoky eye look or just want your eye makeup to last longer, the secret is all in your technique. You don't need to spend a lot of money to replicate a celebrity-inspired look, but you do need to apply powder to eyelids using certain color combinations and blend colors in just the right areas.
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Mineral makeup is not a new concept but has only in the last few years exploded in popularity. The loose powder foundations and blushes, the most popular items, are light, finely ground loose minerals that are buffed into the skin using a wide, fluffy brush. The main ingredients (minerals such as mica, zinc oxide, and titanium dioxide), have been the basis of most makeup foundations for decades, but many dermatologists report that because mineral makeup frequently eliminates classic irritants such as fragrances, binders, synthetic dyes, talc, and preservatives, it is considered purer and can be kinder to the skin.
Makeup brushes tend to be overlooked, perhaps because many makeup products include a puff or brush or some sort of applicator. As poor quality as some of these applicators are, many women balk at the idea of buying separate tools -- the brushes that come with the products are smaller and more portable, and good brushes can indeed be pricey. But here's a good line I read recently: Your skin is like a delicate piece of silk. Your makeup brushes shouldn't feel like they are brooms sweeping across your skin. Quality brushes also will make applying makeup easier, faster, and more pleasurable, because they are made in specific shapes and sizes for the job at hand (e.g., blush brush, powder brush, eyeshadow brush).
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