Newer watch brand Ellicott
has some very interesting things going for it including relatively unique designs and a flashy appeal that many people will like. One of their flagship pieces for 2010 is the Majesty watch - made in honor of King George III of England. The watch comes in two versions, in either 18k white or pink gold, and tantalum. The cushion style case has a round center, and very interesting watch hands (they call the hour hand the "full moon design"). There is also much interesting in the new automatic Calibre MG-3 movement used in the watches. The case is 42mm wide and the partially skeletonized dial takes some getting used to but at least is unique. I like the asymmetrical, avant garde style subsidiary seconds counter.
The automatic movement in the watch is displayed through the sapphire caseback window. It uses a circumferential automatic rotor such as is used in Carl F. Bucherer A1000 series movements. This gives you an unadulterated view of the movement while still having the convenience of an automatic. The movement looks very modern in its black finishing and has a power reserve of 70 hours. The fascinating watch is paired with an alligator strap and matching gold buckle. Not sure where people are going to find Ellicott watches, but neat new brand (that uses an old British name) deserves some attention.
Ariel Adams publishes the luxury watch review