maison moschino

Maison Moschino Opens Its Fantastical Doors

A couple of years ago I wrote about the plans for a Moschino hotel in Milan, Italy. It was supposed to open last year but is finally ready for guests. Maison Moschino, the latest project from Stefano Ugolini of Hotelphilosophy, is a fashion fairytale. Together with the Moschino creative team and designer Rossella Jardini, Ugolini has created a whimsically chic hotel. The hotel was converted from an 1840s railway station in the heart of Milan and has 63 guestrooms and two junior suites over four floors. The rooms, with names like 'Little Red Riding Hood', 'Clouds' and 'Sleeping in a Ballgown' offer sweetly surreal hotel experiences.

Outside, the hotel's neoclassical 19th century facade reveals nothing unusual but once inside guests see a Moschino lampshade dress acting as a lamp to illuminate the main entrance hall where origami clouds hang from the ceiling. Rooms feature imaginative designs, including one where silk rose petals dangle from the chandelier as if falling from the sky. In another, guests will feel as though they really are sleeping in the enormous ballgown that transitions from the headboard to the baseboard. 'The Forest' room, 'Luxurious Attic' and junior suites on the second floor are inspired by Alice in Wonderland.

The hotel's 'Clandestino Milano' restaurant has decorative elements that echo the curvaceous silhouettes of the Moschino dresses. Small lights on the ceilings look like clouds and a bar light was created from a stiletto boot. The restaurant, headed by Italian chef Moreno Cedroni, serves pasta, meat, vegetarian and vegan dishes, including 'Colourful Sushi' creations. An unusual palate cleansing concoction of sake and mint based 'mouthwash' finishes the meal. For breakfast there is the 'Mos kit' that comes in a choice of four, six or eight combinations and is served in a shoe box-like tray. Room rates start at 270 euros.

Gallery: Maison Moschino