magazine

Luxury Magazine Hatched From Timepiece Mag

Filed under: Jewelry, Timepieces / Watches

hr:, a magazine heretofore devoted to mechanical timepieces, is attempting to reinvent itself with a new focus on the broader category of luxury goods. The bi-monthly slick promises to deliver a readership that is 35-55, with an annual income above $650,000 and a net worth of $1 million plus, which makes sense if you've priced the cost of having your Rolex or Patek Phillipe cleaned lately.

The new focus will feature those lifestyle elements most likely to advertise heavily in the magazine; fashion, luxury cars, yachts, vacation spots and, of course, watches. As the public abandons the wearing of watches in deference to the time readout on their cell phones, the accoutrement increasing has become a jewelry choice, one acceptable within the conservative 'man code'.

Expect hr: to join the rank of quasi-catalogues of luxury gifts, somewhere between Harper's Bazaar and Condé Nast Travel, where the lines between articles and advertising is as faint as the blush on a model's cheek.

Tags: hr:, luxury magazines, LuxuryMagazines, magazine, mechanical watches, MechanicalWatches, timepiece magazines, TimepieceMagazines, watches

A Magazine Just For Ferrari Owners

by Deidre Woollard (RSS feed) —

Filed under: Luxury Cars & Autos

Ferrari and Condé Nast will be publishing a magazine just for Ferrari owners. The glossy international magazine will have an initial print run of 30,000 and is aimed at the peak of the luxury market. The magazine does not have an official name yet but it will be published four times a year with the first issue due out this summer. The editor in chief will be Antonio Ghini, Ferrari communications and brand management director for the last 15 years.

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Tags: ferrari, luxury publishing, magazine

Is Martha Stewart Working On A Luxury Magazine?

by Deidre Woollard (RSS feed) —

Donald Trump has one, now Martha Stewart is supposedly working on a big glossy luxury magazine. Advertising Age reports that Martha Stewart Living Omnimedia may be working on a oversized luxury title. While the magazine industry in general remains in a state of change, heavy and huge luxury titles with big glossy ads remain attractive because they offer advertisers a way to find the luxury consumer. In these cases the income of each reader is more of a lure than how many readers the magazine attracts. It also gives the advertiser ample space to showcase their products in a magazine that is meant to be more for looking than for reading. Trump's title has a 12-inch-by-10-inch cover and it is rumored that Martha's luxury magazine would be an oversized title like W or Cigar Aficionado.

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Tags: donald trump, luxury, magazine, martha stewart, MarthaStewart

Trump's Luxury Magazine Off To A Good Start

by Deidre Woollard (RSS feed) —

Could the third time be the charm for Trump magazine? Donald Trump has twice before published a luxury magazine with his name on it that lost money. But late last year Trump announced that he would be partnering with luxury publisher Ocean Drive Media on a relaunch. Mediaweek reports that the debut January issue had a healthy 144 ad pages (including luxury brands such as Gucci and Cartier), and the second issue has another 290 booked.

Trump has stated that he is interested in having the magazine not for his self-aggrandizement, but as a service to his hotels and condos. Trump's magazine does have a captive audience. The magazine, which has a distribution of 100,000, will be delivered to all Trump properties and newsstands. It will also sell for $5.95 in limited locations. Jerry Powers, Niche Media president , says that the luxury market is strong despite an overall weakness in magazine ad sales. With The Apprentice doing well in the ratings once more, could this, once again, be the year of Trump?

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Tags: luxury, magazine, publishing, trump

What Is Stealth Wealth?

by Rigel Celeste (RSS feed) —

The days of the over-the-top and "in your face" styles of being rich (think Donald Trump) are numbered it seems, as the trends of wealth and luxury are leaning ever more toward quiet, discreet, and as invisible as possible. A team from Newsweek has done some research and exploration of this latest move toward ultra-exclusive living, with their findings published in the July 2-9 edition of Newsweek (available on newsstands now). Getting a glimpse at some of what goes on is truly a treat, as everything from building and real estate architecture to the names and addresses of exclusive bars and clubs are going so understated as to be nearly invisible. And worn and used by the superrich? Obscure brand names, often without labels and logos, that are only known by those who can afford to know and appreciate their quality.

As fun as it is to witness some of the ridiculous extravagance some celebrities are so open about, I think this trend is definitely a good one as far as taste and class go.

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Tags: celebrities, celebrity, famous, luxury, magazine, news, newsweek, rich, stealth, stealth wealth, StealthWealth, stealthy, trend, trends, understated, wealth, wealthy

BYM News Launches Downloadable Magazine for Yacht Lovers

by Deidre Woollard (RSS feed) —

Filed under: Yachts & Sailing

If you are bored today and looking for a little reading, BYM News, one of the major sources for yachting news has added a new downloadable magazine to its website. The first issue is a 68-page PDF that covers some of the key stories of 2006 in the boating world. Highlights include an interesting story on alternative fuels, pieces on Mirabella V & Maltese Falcon, the world's largest sloop and the world's largest clipper and a round-up of some of the important megayacht launches for the year. The magazine is the first of monthly planned magazines from BYM News.

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Tags: boats, magazine, yachting

Brangelina Baby Pic Sold for $4.9M

by Nicole Weston (RSS feed) —

Brad Pitt and Angelina Jolie have reportedly sold the rights to the first picture of their as-yet-unborn child for $4.9 million (£2.6 million) to an unnamed American weekly magazine. The money will be donated to the children's charity, UNICEF. Knowing that the paparazzi are likely to try to snap pictures of the baby as soon after it is born as possible, the couple "figured they might as well use the opportunity of one child being born to help a lot of others." Angelina's due date is supposed to be in early June.

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Tags: $5 million, angelina jolie, baby, brad pitt, BradPitt, brangelina, child, magazine, paparazzi, photo, photos, picture

Wal-Mart in Vogue

by Nicole Weston (RSS feed) —

Wal-Mart, in its continuing quest to make its image more fashionable, is running ads in May's Vogue magazine. The ads were shot by photographer Patrick Demarchelier and the models worked with a stylist from the magazine. Because Wal-Mart's core audience is comprised of "real" people, they opted not to use professional models over real, everyday shoppers. And by "everyday shoppers," they meant women like Kristina Deignan, pictured, who was Mrs. Virginia in 2003 and first runner up at the Mrs. USA pageant.

Mrs. Deignan said that she shops for "basics such as T-shirts, tank tops and workout wear" at Wal-Mart, while the rest of her closet has designers including Kay Unger and Nanette Lepore. The skirt and bracelet in the photo are her own.

[Image Patrick Demarchelier]

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Tags: fashion, image, Kristina Deignan, magazine, Nanette Lepore, vogue, wal-mart

Maxim Home Furnishings

by Deidre Woollard (RSS feed) —

Filed under: Decor

What's going on with Macy's? First Martha Stewart and now I learn that they also sell Maxim-branded bedding. It turns out that Maxim has a whole line of furnishings from rather generic-looking barware to guy-approved spare-and-bare TV stands. Is the Maxim name alone enough to sell this stuff? The company provides plenty of saucy copy. For the bed set shown here they say: "Add this casual coolness to your master bedroom and who knows? Maybe next time you roll out of bed you'll have company." Note the artfully strewn Maxim magazines on the floor (open to pictures of girls in bikinis) and the guitar resting by the bedside. Feeling studly yet? Buy the $200 set at Macy's and they'll throw in a year's subscription to the magazine.

[via Village Voice]

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Tags: bed and bath, decor, design, furniture, magazine, maxim, men