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Free Macarons on Macaron Day in New York City

Filed under: Dining

Free macarons on Macaron Day in New York.

Dubbed the "new cupcake" its time to celebrate macarons during the second annual Macaron Day, which will be held on Sunday, March 20. Many of the finest bakers and chocolatiers, including François Payard and La Maison du Chocolat, will be celebrating the occasion by giving away free macarons to their customers. In 2010, François Payard organized the first Macaron Day in New York City. Macaron Day coincides annually with Jour du Macaron in Paris.

On Macaron Day, stop by any participating shop to receive free samples of macarons, the famed French treats. Confirmed participants for thus far include, François Payard's FC Chocolate Bar at The Plaza Hotel and François Payard Bakery, Almondine Bakery (two locations in Brooklyn), Bisousciao. Macarons, Bouchon Bakery, Butterfield Market, Cannelle Patisserie (Queens), Desserts by Michael Allen (Brooklyn), Cours la Reine (Brooklyn), Desserts by Michael Allen (Brooklyn), Dessert Truck Works, Georgia's Café & Bakery, La Maison du Chocolat (three locations in Manhattan), La Renaissance Pâtisserie Française (Scarsdale, NY), Mad-Mac, and Macaron Café (2 locations in Manhattan). Participating locations will provide one macaron per customer, with quantities limited by location.

Ladurée in Geneva

Filed under: Dining, Luxury Travel & Hotels

laduree interior geneva

Geneva is such a fashion-forward and international city that nearly everything is in walking distance. Staying at the Grand Hotel Kempinski Geneva, in less than ten minutes walking distance, I could easily access Rolex headquarters, the Patek Philippe museum, a Pathé cinema, and shopping boutiques from Hermes to Hervé Léger. On one morning stroll across the lovely pedestrian bridges crossing Lake Geneva, I happened upon the world famous Ladurée shop.

It makes perfect sense that Geneva, the French capital of Switzerland would have a 19th century-decorated outpost, in the style of the Paris original (founded in 1862) that put macaroons back on the map. The small boutique has the macaroons shipped fresh several times a week from the Monaco Ladurée laboratory. Having tried numerous examples of New York's macaroon forays, I was excited to finally try the real thing. These small round crisp cakes, filled with a soft creme center were available in a myriad of delicate flavors, including mimose, figure datte, black currant violet, rose petals and lily of the valley.

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