luxury redefined

Luxury Redefined T-Shirts

How much would you pay for a sustainable t-shirt? Luxury Redefined thinks the world is ready for the £100 sustainable T-shirt. What makes Luxury Redefined's shirt so special is that it is certified organic and Fairtrade. The shirts are made from cotton that is grown in a Peruvian co-op. It is rain fed rather than watered and the cotton is not dyed or bleached.

You've probably never thought about the sustainability factor of t-shirts, but it turns out that growing cotton takes a lot of water. The shirts are made in England at the John Smedley factor in Derbyshire. It will come with a mini-brochure made from 100 % post-consumer waste paper and printed with vegetable ink that explains the manufacture of the T-shirts. The shirts will be available this spring in men's, women's and children's sizes or you can try to win one in the contest from Smart Planet.

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Tags: cotton, green, luxury, luxury redefined, sustainable, t-shirts

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