The Classicist: Is the Royal Warrant Losing Its Lustre?
Filed under: The Classicist, Wealth

A recent decision by two venerable British brands to drop the Royal Warrants from their packaging has occasioned some hand-wringing in the UK over whether the much-coveted distinction has lost its lustre. The Classicist calls it a tempest in a Royal Doulton teacup; read on to find out why. Only three royals are entitled to grant warrants – the Queen of England, the Duke of Edinburgh and the Prince of Wales – to firms who supply their royal requisites for at least five years, though most warrant holders have ties to Britain's royal family dating back several decades or more. Of course, Prince William will one day be granting his own.
Holders of the Royal Warrant include many of our favorite luxury brands – Asprey, Aston Martin, Bentley, Barbour, Burberry, Fortnum & Mason, Gieves & Hawkes, Holland & Holland, Hunter Boots, Jaguar, John Lobb, Johnnie Walker, Land Rover, Laphroaig, Lock & Co., Swaine Adeney Brigg, Smythson, Tanqueray and Turnbull & Asser – along with a host of lesser names, such as After Eight mints and Jacob's Cream Crackers. It is the latter two that have now decided to do without their warrants – though no insult is intended to the royal family, as it was when former Harrods owner Mohamed al Fayed burned his last year. That coupled with the results of a new survey showing that only 13% of respondents thought that warrants make any difference have called their usefulness into question, the London Guardian reports.
However, "It's hard to say that interest in royal warrants is conclusively on the wane," Vicky Bullen, chief executive of Coley Porter Bell, tells the paper, "because there is no existing data with which to make a comparison. However, consumers' apparent indifference to the royal warrants has surprised us. We can only surmise there could be a number of factors at play." Said factors, Bullen says, include "that we live in a less deferential society in which the royal family enjoys less prestige and political support." That of course is not exactly new, though the upcoming Royal Wedding may give them a boost. [cont'd]


Need another reason to love 
Luxury auction retailer Portero has created a new private sale site. 


Are luxury retailers too optimistic about the opportunities in China? As the economy rapidly grows, retailers are faced with rising costs for labor and rent and a customer base that is 
Whitney Houston Dead: Singer Dies at 48, Body Found in Beverly Hilton Hotel
Whitney Houston Autopsy: Cause of Death Determined?
Whitney Houston, Bobbi Kristina: Late Singer's Daughter Hospitalized
Whitney Houston Dead: Stars React to Legend's Sudden Death
Grammy Red Carpet 2012 (PHOTOS)
Jennifer Hudson Whitney Tribute: Grammy President Reveals Why Singer Was Chosen for Musical Memorial
Grammy 2012 Winners' List: Adele Sweeps Music's Biggest Night
People With Easy-To-Pronounce Names More Likely To Succeed, Study Says
5-Hour Energy: A Success Equal Parts Caffeine, Chemistry and Meditation
Katy Perry Grammy Performance 2012: Did the Diva Diss Her Ex-Hubby With Revealing New Song?