luxury brand reputation survey

Bergdorf Goodman Tops Luxury Retailer List

Filed under: Services

The Luxury Institute just released the results of their 2006 luxury brand reputation survey. The top retailer this year was Bergdorf Goodman, which edged out Nieman Marcus for the title. Finishing a close third was Nordstrom. The four main criteria, known as the Luxury Brand Status Index, used in the survey are exclusivity, consistently superior quality, ability to make customers feel special and the associated social status of the people who shop there. Other retailers included in the survey were Barney's, Bloomingdale's, Brooks Brothers, Paul Stuart, and Saks Fifth Avenue. The CEO of the Luxury Institute said that "at the request of clients, this year we added a critical referral metric, which was won overwhelmingly by Nordstrom, indicating that even those who are not customers are willing to refer Nordstrom to people they care about most." This is also a good indication that Nordstrom will be serious competition for the top two retailers in the future.