On November 10 Ralph Lauren used advanced video mapping technology projected onto the façade of the designer's flagships in New York and London to create an enormous "four dimensional" display celebrating the 10th anniversary of RalphLauren.com. The groundbreaking Ralph Lauren 4D extravaganza, which mesmerized thousands of onlookers, combined technology, art, fashion, music and fragrance into a truly innovative experience, and also celebrated the launch of Ralph Lauren e-commerce in the UK. Fifteen vignettes unfolded into a seven minute visual journey through the world of Ralph Lauren.
Viewers experienced a montage of flashing larger-than-life sized images including four-story tall models and polo players, and iconic Ralph Lauren fashion accessories such as the Ricky Bag, ties and belts that wrapped the length of the new women's flagship on Madison Avenue. The projection gave the illusion that images were extending beyond the building and floating out into space toward the audience. Music, illusions of blowing breezes, and even light mists of the new Big Pony Collection Fragrances were infused into the night's air creating a truly extra-sensory adventure.