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Luella Fashion Line Closing Up Shop

Filed under: Apparel


The talented Luella Bartley, anointed Designer of the Year at the British Fashion Awards in 2008, is the latest fashion victim of the recession. Her label, Luella, is being forced to close down following the loss of one of its main suppliers and has stopped trading. Last month Luella's Italian production company Carla Carini shut down which meant that the orders for the spring/summer 2010 collection could not be fulfilled. This started a chain reaction in which the company in charge of distribution, VSQ, announced it was withdrawing its backing.

Luella's punk-meets-pretty aesthetic has been much beloved by England's young and fashionable including Alexa Chung, Lily Allen and Pixie Geldof. Bartley launched Luella in 1999 and opened her flagship store on Mayfair's Brook Street in 2007. In a statement she said that she hopes the Luella girl aesthetic can go on in some form and is considering ways to keep the brand alive.

Tara Jarmon for Target

Filed under: Apparel

Paris designer Tara Jarmon will soon head to Target as part of the company's use of revolving guest designers. She will create a spring/summer line (a Jarmon jacket, available at Amazon.com for $300 is pictured here) for Target,  following the departure of London-based fashion designer Luella Bartley, a former editor at Vogue and a favored designer of Kate Moss, who is currently showing 80s-inspired, punk looks at the store. Much of Luella's collection sold out at the online store, but who knows how Tara, whose line hits Target in 11 days, will be received? Nevertheless, it's fun to see these designer head to the discount racks.

Luella Bartley Designs for Target

Filed under: Apparel

British designer Luella Bartley has become the latest high-end fashion designer to go the discount route. Following on the heels of Stella McCartney's popular line for H&M, Bartley has a new line for Target. The Luella line is available in Target stores now for a 90-day run. The line is the first offering in Target's new Go International limited-edition series. The line includes both accessories and clothing ranging from cheap thrills like the cherry-decorated iPod case for $12.99 to more pricy options like this cropped suede jacket for $149.99, which is pretty expensive for Target. The line is very cute and fashion forward and it will be interesting to see if Target consumers are ready for these designs.

[via WWD]

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