Louis Vuitton has taken on notable big and small names before. Louis Vuitton sued Britney Spears over use of a Vuitton-embroidered dashboard in a video and legal action from both Gucci and LVMH prevented rapper T.I. from releasing his "Swing Ya Rag" video which highlighted both Gucci and Louis Vuitton products. Pop group Danity Kane got in trouble for their use of Louis Vuitton trademarks used on the debut album and in related videos. The song "Show Stopper" includes the lyrics: "Bet you ain't never seen, Chicks ridin' this clean, Louis Vuitton seats, We do it deadly." As part of the settlement, P. Diddy's Bad Boy Records agreed to remove all visual references to Louis Vuitton trademarks and make available amended versions of the album and video without the Louis Vuitton images. Guitar player Dave Navarro ran afoul of the brand for his use of Vuitton guitar straps.
Check out the full Super Bowl ad after the jump