The namesake of the backpack makes sense when looking at it head on as you see two zippered areas that form two loops. It makes for a hip, modern look, and one that is simple enough to have broad appeal. I get the impression that the backpack was designed based upon a functional concept as opposed to just a look, and the system is pretty clever. It gives you multiple access points so things inside are easier to find, which is good because you don't have to unload everything to get to things buried inside, as you can access the main compartment from the front or rear on both sides. Inside the back is a whole range of little pouches - mostly zippered - for any manner of small or large items. I enjoy frequently finding new areas to store little items on the Loopbag such as a small pouch for cash or keys located on one of the shoulder straps.
Gallery: Loopbag Vanguard Laptop backpack