Filed under: Spas
It's that freshness, along with feelings of social responsibility and a love for unique experiences that's driving the trend. "People don't necessarily want to have the same experience in Florida as they have in New York as they have in California as they have in Dubai," says spa consultant Matt Wuttke. And because locally sourced spa treatments support nearby farmers and reduce the carbon footprints of transported goods there's even more warm fuzzies to be had from what is often considered a guilty indulgence. The only downside? In many parts of the country 'local' also means 'seasonal' so you're favorite Elderberry Facial ($190, Osthoff Resort in Elkhart Lake) probably isn't available year round.