The Kraken Black Spiced Rum is a newly launched product from Proximo Spirits that's named after the legendary tentacled sea beast and comes with the catch phrase "put a beast in your belly." The rum is distilled in Trinidad and Tobago with a secret blend of 13 spices, and inspired by the Kraken's legendary strength it weighs in at 94 proof and has a dark black color reminiscent of giant squid's ink. Marketed as both a smooth sipping rum and a mixer for use in drinks like "Kraken and Cola" and "Kraken Bomb," it should be available now at restaurants and retailers for $20-$30/bottle.

As I learned on my last two trips to the United Kingdom, there aren't many places where you can light up a cigar. Had I known about The Montague on the Gardens, I probably would have altered my travel plans a bit. The hotel bar has a dedicated outdoor cigar terrace, which for puffers, amounts to a bit of tranquility in an otherwise hostile world.

Toward the back of the hotel, like-minded guests can gather in the bar for a drink before stepping outside to a blissful smoking location with a great view of the Bedford Estate's private gardens. I tend to bring my own cigars when I travel, but sometimes like to sample the locally available fare and The Montague on the Gardens offers plenty of incentive. The bar has more than 20 brands on hand, including the coveted Cohiba Siglo VI. Smoke it gently while sipping a glass of Remy Martin Louis XIII, and you'll struggle to find a more enjoyable situation.

The hotel itself is designed to impress. It's a Georgian townhouse hotel with 101 rooms and suites – not to mention a two-bedroom apartment. This four-star establishment is within walking distance of the West End and The British Museum, and the "Type A" crowd will be happy to know it isn't far from London's Financial District.

Whatever the day's distraction is, though, return to The Montague on the Gardens and settle down for the evening with the cigar of your choice. Savor each draw, and punctuate it with your preferred spirit. Perfect.

Tres Generaciones tequila is made from 100% Blue Weber agave in Jalisco, Mexico. It's been around for awhile but it's now proud to have a new bottle design, with inspirations that cover everything from three medallions that represent the three family generations to the artisans rendition of beaten metal on the top of the bottle that represents traditional Mexican art and craftsmanship. The tequila itself is triple distilled and based on three generations of wisdom grown from running a family business, and it's said to be smooth and clean with a slightly spicy finish. The new bottle design is also clean and classic, and seems to perfectly showcase the three available flavors of Anejo, Plata, and Reposado.

Via acquire

Last week I mentioned a production slowdown at a Johnnie Walker factory but it looks like the cost cutting at drinks giant Diageo is far more widespread. Diageo has announced that after a "global review" it will institute a reorganization that will cost 150 employees in North America their jobs. The changes will take place next month. To cut costs Diageo will merge its beer and wine organizations, Diageo-Guinness USA (DGUSA) and Diageo Chateau & Estate Wines (DC&E) into a "total beverage alcohol approach" according to an article in Wine Business. The jobs lost make up four percent of Diageo's 3,700-person North American work force.

Diageo is the company behind many of the most popular brands including Guinness, Johnnie Walker, Bailey's Irish Cream and Ciroc vodka (shown with celebrity spokesman Sean Coombs above). Liquor is traditionally one of the safe havens during a recession as people enjoy their liquor as much, if not more, in a down market.

Usually finding an insect in your drink is a bad thing, but in the case of SKORPPIO Vodka it's meant to be a special treat... like getting the worm from the bottom of a bottle of tequila. SKORPPIO is five times distilled single-grain vodka produced in England that has a special woody flavor that comes from the addition of food-grade edible, farm-raised scorpions.

Although eating a large, vodka-marinated insect isn't something I'm interested in, I can appreciate that it's a delicacy in some cultures and a unique experience I'm sure. Check out the gallery below for more edible scorpion treats.



Via Book of Joe

Prevailing wisdom says that when times are tough people drink the cheap stuff. While that may be true for the most part, the Distilled Spirits Council of the United States shows that sales for whiskey are up (4.3% by dollar value and 1.3% by volume in 2008) fueled by a love for whiskeys like Jack Daniels and bourbons like Maker's Mark. The last few years brought big numbers for top shelf vodka, tequila and rum but right now super premium whiskey is the hottest growth category for spirits. The classic appeal of bourbon and its use in traditional, simple cocktails may be part of the appeal. Sales of liquor in restaurants and bars are down over all as more people drink at home.

If regular Cointreau is just a bit too orange-heavy for you to drink by itself you might want to taste Cointreau Noir. The tagline for the drink is "nothing to add," highlighting the fact that Cointreau on its own is a ubiquitous mixer.

The new Cointreau Noir is a blend of Cointreau liqueur and Remy Martin cognac meant to be sipped neat over ice or straight. The bottle is almost identical to the regular Cointreau bottle's squared shape except this bottle has a bright copper coating and a bold black label. But it's what inside that commands attention. The pairing of Cointreau and Remy Martin has resulted in mellowing out Cointreau's sweet orange flavor and adding soft vanilla and nut notes, as well as a golden amber color It's a natural for pairing with fall desserts like pumpkin, apple or pecan pie. It also turns a cup of coffee into a deliciously decadent drink Were I headed to an outdoor fall event, this would be a wonderful warmer to keep in my flask. It can be found for around $63.99 for a 750ml bottle.

A summer survey, conducted by the Luxury Institute, asked 1,771 wealthy Americans with an average income of $351,000 and average net worth of $4.3 million to rate wine and liquor brands based on quality, uniqueness and exclusivity. Check out the CNBC slideshow to see which brands came out on top. The institute offers a variety of articles on luxury-related topics. Here is a list of its 2008 articles, but you can read back to 2005.

[Via CNBC]

Endless self-promoter Kanye West -- who proves he has a sense of humor about himself after all -- spoofs his persona in a new line of Absolut ads. The first time I saw the print ad (which looked like, but didn't have the Absolut references, what you see here), I didn't get it at all, and I had no idea what was being advertised. A little research showed me the light. I can't show you much here, since you need to be 21 to get into these sites. Log on and check them out for yourself. And don't lie about your age -- it's bad karma.

About six months ago Deidre noted that Dr. Dre announced a new beverage venture. And just a few days ago the official announcement was made that it's come to fruition. Dr. Dre's cognac and vodka brands will hit liquor stores in the next 60 days, according to celebrity liquor marketer Drinks America Holdings Ltd. The products are the fruits of a joint venture between Wilton, Conn.-based Drinks America and Dr. Dre's Interscope Geffen A&M Records label. The marketing for the beverages will be tied in with the release of Dr. Dre's long-awaited "Detox" album. In late July, Dr. Dre told USA Today that the album would be out in "November or December." Aftermath Congac will come out first, followed by an 80-proof flavored and unflavored sparkling vodka.

[Via The Washington Post via Reuters/Billboard]

Maestro Dobel, just launched this month, is the first ever diamond tequila. What does that mean? Apparently it means that it's incredibly clear, incredibly strong, and incredibly expensive. It's a blend of 3 different types of tequila, and in keeping with the diamond theme the creators of Maestro Dobel measure its superiority according to 4 C's: clarity, complexity, crispness, and craftsmanship.

Look for Maestro Dobel starting this month in select establishments in Los Angeles, Boston, Milwaukee and Atlanta with a suggested retail price of $74.99.

For the last few years wine has been steadily gaining on beer but it looks like that trend has ended. A recent Gallup poll revealed that U.S. adults now prefer beer by a double-digit margin over wine. As you can see from the chart above, wine briefly surged above beer in 2005 but has since slipped further from favor. Beer still is not as widely preferred today as it was in the early 1990s but wine's popularity is now at 31% down from a high of 39%.The poll revealed that it's mostly among Americans between the ages of 30 and 49 that have switched back to referring beer. The drinking preferences of younger adults have remained stable in recent years, with 18- to 29-year-olds still showing a wide preference for beer and drinking liquor more often than wine. The survey doesn't ask where the people drink but I suspect the younger drinkers are indulging in their cocktails out in bars more than the more mature drinkers.

Wine remains the preferred beverage of older drinkers. Sixty-two percent of Americans say they drink alcohol and the average drinker reports having consumed 3.8 alcoholic drinks in the past week. Daily drinking is more common among Americans of higher socioeconomic status: 41% of drinkers with incomes of $75,000 or greater say they have had a drink in the past 24 hours, compared with 36% of middle-income respondents (those with household incomes between $30,000 and $74,999) and just 23% of those residing in lower-income households (with incomes of less than $30,000).

There has been a surge of new gins on the market but what about the other half of the summer essential G&T? Now there is a new premium tonic water, Q Tonic. Q Tonic has no high fructose corn syrup and has 60% fewer calories than regular tonic water. The brand uses hand-picked quinine from the Peruvian Andes and is sweetened with organic agave. The tonic water has been launched in selected restaurants and retail outlets around the country and online. It generally costs around $10 for a pack of four bottles.

[via Notes on a Party]

If you thought chemistry was limited to just science class, think again. Bartenders are becoming masters of molecular mixology as new ways to transcend liquid beverages through texture, density and viscosity become all the rage. Whether liquors are frothed, foamed, gelled or frozen they add something unique and special to the typical cocktail. Edible pearls made from vodka and cranberry juice make the Caviar Eben Freeman's Cape Codder created for New York's wd-50 just one of the many exciting concoctions. Delish!

These mobile bar systems are always interesting to me because everything is so condensed and cute, and I think if I had one I'd be having outdoor parties every weekend just so I'd have an excuse to wheel it out. This Drink Station by Opulent Items is imported from Germany and has features including a refrigerator, ice machine, flute holders, bottle bins, and wooden serving shelf. It comes pre-assembled (except for some of the minor side attachments) but heads up, the ice machine reservoir doesn't fill itself (you can't hook it up to a water source to fill automatically) and although you can wheel it around wherever you want, you'll have to stay close to a power outlet if you want the fridge to stay cold. It sells for $10,000.


Via Martini Groove