Filed under: Timepieces / Watches
Why do this? Why not? deLaCour doesn't really care about taking over Timex - there are plenty of other watch makers out there who simply display the time without regard to being different. There is a big game in the watch world of "we are the first to do XXX." Though sometimes it feels like an answer to a question no one asked, or alternatively a solution to a problem that simply didn't exist. "I was just so bored being able to tell the time with ease." Look deeper and you'll find that my sentiments may be wrong. While not a luxury watch maker like deLaCour, Japanese company Tokyo Flash thrives off the release of oddly designed watches where deciphering the time is like doing a math problem. So perhaps my feelings on the matter are isolated and many watch consumers DO want these types of "novelties."
Unlike Tokyo Flash, deLaCour is a luxury Swiss watch maker - so the privilege of having such an avant garde watch comes at a much more substantial price. The watch is likely to be considered "unisex" (though mostly for women) and comes in several colors (including, but not limited to, white, yellow, red, and black). The case is in steel either polished or in the shown black PVD. There are about 6 carats of diamonds on the two bezels and in the center of the actual watch face. The case is water resistant to 100 meters. There is the issue of setting the time of course. The smaller case with the time has a quartz movement and is likely set via opening up the back of the main watch case and removing the smaller case that can be adjusted on the back of the watch. This also allows you to change the battery. There are various different dial styles as well. Want to up it a notch? The timepiece can be ordered with up to three smaller watch cases inside the overall case - for multiple timezones. Price is about $12,000 - $25,000.
Ariel Adams publishes the luxury watch review site aBlogtoRead.com.