If you're in the market for a top-of-the-line exotic sportscar, it used to be that the European automakers (like Ferrari, Porsche and Aston Martin) were the only place to go. The Acura NSX held down the fort for the Japanese automakers for a long while, but since its departure it's been back to business as usual.

Japan's carmakers, however, are in the midst of a renaissance in the supercar arena. The Nissan GT-R, once kept exclusively in the Japanese Domestic Market, has been taking on all challengers, and now Lexus has stepped up with the highly-anticipated new LFA. With a 550-horsepower V10 engine, a 3.7-second sprint to 60, a top speed in excess of 200 miles per hour and a $375,000 price tag, the Lexus LFA is capable of dicing it with the best Europe has to offer and holding its own.

Despite the extraordinary price tag, sources suggest that parent company Toyota will actually take a loss on each one sold. Which could help explain why they'll only be making 500 examples, making this one very attractive and – for everyone involved – very expensive piece of window dressing.

Names like Infiniti, Acura and Lexus have come to occupy central roles in the luxury automobile market. But for decades, these brands were only sold in North America. Lexus came home to roost just a few years ago, while Infiniti and Acura are still dedicated exclusively to the foreign market. So while it may seem counter-intuitive to see luxury sedans marketed under labels we'd consider decidedly ordinary here, in their domestic markets the practice is commonplace. Take for example the new Toyota Mark X.

This slick premium sedan is now in its second iteration, recently revealed under the bright lights of the semi-annual Tokyo Motor Show. Sold exclusively in Japan, it shares its platform with the Lexus GS, but comes wrapped in a sportier shell, with a choice of V6 engines in 2.5-liter/203hp and 3.5-liter/315hp guises driving through a six-speed automatic transmission and either rear- or all-wheel-drive. Not unlike the Hyundai Genesis sedan which comes to market conspicuously void of Hyundai badges, the Mark X bares its own grille ornament, giving the premium sedan an air of sophistication to slot somewhere in between Toyota's image and that of its upscale counterpart Lexus.

Surprise! Lexus and its parent company, Toyota, are apparently finding that it's not as easy selling $106,000 hybrids as it is for $25,000. The Lexus LS 600h L is certainly an excellent piece of automotive engineering, delivering gobs of horsepower and torque with at least a modicum of efficiency thrown in for good measure.

Still, sales of the LS range are down over 50 percent, leading the the Japanese auto giant to place a whopping $10,000 cash incentive on its range-topping hybrid model. Moving down the Lexus lineup a notch will net you a $3,000 incentive on the GS 450h. What's more, the company is throwing another $1,000 at any sales associate that manages to sell one of its pricey hybrids.

Not into expensive hybrid sedans? How 'bout we move to the exact opposite end of the fuel-saving market and into the driver's seat of a 2009 Cadillac Escalade Hybrid. Signing on the dotted line for GM's top-of-the-line hybrid 'ute will cost you from about $73,000 to over $87,000... minus a five-digit discount, of course. Such a deal!

[Source: Auto Observer]

The heat is on among the world's automakers to produce hybrid vehicles. And since they're all the rage among the trendy crowd, it should come as no surprise that luxury brands are getting in on the action in a big way. Foremost among them is Lexus, which has made hybrid drivetrains its cause-du-jour, offering gasoline-electric versions of many of its luxury sedans, in addition to the world's first dedicated luxury hybrid, the HS250h. As promised, Lexus rolled in to Frankfurt with a new concept called the LF-Ch.

Hinting both at a competitor for the likes of the BMW 1 Series, Audi A3 and Volvo C30 while previewing its design direction for upcoming models, the LF-Ch drew mixed reviews at the show. Viewed from some angles, the concept car had some interesting lines, but it looked bloated from others. We'll let you make up your own mind: just click on the thumbnail images below to enlarge in our high-resolution photo gallery.

Lexus is leading right out of the gate in the luxury hybrid market, but it's not about to rest on its green laurels. The Japanese luxury brand is set to unveil the new LF-Ch concept at the Frankfurt show next month, and has given us a couple of glimpses at the form it will take.

Unlike most of its line-up, which appears rather staid and conservative by comparisson, the LF-Ch has an aggressive look that could find its way into future Lexus models across the range. The show car is targeted at the likes of the BMW 1 Series, Volvo C30 and Audi A3 in the premium hatchback segment, but packs a hybrid drivetrain. We hear that a production version is destined for the European market, but we can only hope Lexus decides to bring it over to this side of the ocean, as well.

Only a decade or so ago, it would have been unfathomable for a Japanese automaker to come even close to outselling the established German marques in the luxury automobile market. But it's a new millennium, and today Lexus sits at the top of the hill. However Toyota's premium division shouldn't get too comfortable in that position, as BMW's sales trends indicate that the Bavarian automaker could surpass its Japanese rival and take the top spot yet again.

Sales have been down across the market, so the real winner here will be the one that has lost the least, not gained the most. While Lexus has seen its sales decline by a whopping 40% recently, BMW's have dropped a comparably low 28%. The trend has placed BMW within spitting distance of Lexus, with less than 2300 units separating the two. So while it may not be a done deal yet, it could be in the very near future.

With apologies to the Beatles, it was 20 years ago today Toyota taught the luxury auto establishment how to play. According to a message posted to Twitter from @Toyota, today is the day we all wish Lexus a Happy 20th Anniversary. Make a wish and blow out the candles – let's all party like its 1989!

It's hard to believe that 20 years have gone by since Toyota shocked the automotive world by unleashing the Lexus LS 400. That machine was born out of a project that began in 1983 to create a flagship automobile that could challenge the best the rest of the world had to offer. Needless to say, Toyota did just that when it launched the Lexus brand six years later, establishing itself as one of the "big three" luxury automakers in the U.S. Congrats Lexus! And here's to the next twenty.

Luxury hybrids are quickly emerging to be the biggest thing since sliced bread (with caviar), but the company forging the trail can barely keep up. After launching the world's first dedicated luxury hybrid – that is, a vehicle designed specifically as a hybrid and offering more amenities than the average Prius – Lexus has found that demand is not just exceeding supply, it's towering over it like a midget at a basketball game. The HS250h just recently launched in its home market of Japan, and while Toyota expected to sell just 500 examples each month, in its first month on the market some 10,000 orders were placed. That's 20 times as many as they expected to sell. Aside from the usual difficulties of increasing production so drastically, Toyota can't get the batteries for the gasoline-electric motors built fast enough, all of which could mean that we'll have to wait a little longer before we can place our orders on this side of the Pacific.

Against the backdrop of such unprecedented success, Lexus is also preparing another luxury hybrid, pictured in the rendering above. Expected to be called the CT series, the new Lexus will be much smaller, around the size and price level of the Volvo C30, Audi A3 and BMW 1 Series, only with hybrid powertrain. The new compact luxury hybrid is expected to be launched at the Frankfurt motor show next month in Germany.

Hybrids are all the rage among the Hollywood crowd. But while cars like the Toyota Prius and Honda Insight look the part, the more desirable luxury hybrids from Mercedes and Lexus look like any other luxury sedan. That is, until Lexus launched the HS250h, the world's first dedicated luxury hybrid, for which the Japanese automaker just released pricing.

Although the new HS250h starts at an ostensibly reasonable $34,200, that doesn't include mandatory destination charges. Nor does it cover the Premium trim level, or encompass the many desirable options like satellite navigation, premium sound system or any of the items in the Touring or Technology options packages. Start ticking all the boxes on the order form and the price is bound to skyrocket, but considering that the HS250h is in a new segment almost all its own, that shouldn't deter many image-conscious buyers.

Looking to get your hands on the hot new Lexus IS convertible? You may have to wait a while, as early sales figures indicate a high demand for the luxury cabrio without enough supply to meet it. Demand is so high, in fact, that parent company Toyota had to increase production at its assembly plant in Japan to 1200 units per month. Of those, nearly a quarter go to the Northeastern United States alone, and you can be sure that California and Florida boost those number significantly as well.

The model is available as both the IS250C and IS350C, the former of which –with a 204hp 2.5-liter V6 and $38k sticker price – accounts for some 85% of sales, while the latter – the more powerful $44k 306hp 3.5-liter IS350C – makes up only 15% of sales for the luxurious hard-top convertible. But as demand increase, buyers may be looking at dealer premiums to get ahead on the waiting list.

Life is hard at the top, whether that precipice happens to be at the top of the overall sales chart or of a specific market niche, such as Lexus' position as the best-selling luxury automaker in the United States. Toyota's Japanese brand has held the top spot since the year 2000, with BMW perpetually trailing in second place. Could 2009 finally be the year that BMW breaks through to number one?

So far this year, BMW's 76,819 total sales in the States puts the German brand slightly ahead of Lexus, which has moved a total of 73,186 units so far in '09. Both brands are down somewhat from 2008, though BMW's 30.5-percent decline is not quite as severe as Lexus' 37.2-percent fall. Neither automaker is interested in boasting of its successes in this market, though BMW will gladly accept the extra market share. Speaking to Automotive News, Jan Ehlen, a spokesman for BMW of North America, said:

This year's emphasis is on maintaining our market share and even growing our share a bit. If this results in remaining in the top spot of the premium market, that would be a nice bonus.

[Source: Automotive News]

The U.S. Open just came to an end out on Long Island, drawing enormous crowds of fans who were undeterred by the unfavorable weather. Even if it hadn't rained, they would have struggled to enjoy the experience, as the event's organizers designed it in a way that made attendees earn their pleasure. And, the complaints were many. I heard one guy complain about $9 hot dogs, and the lines were awful. Trying to drive to the Bethpage golf course was a nightmare, as some had to park up to half an hour away and take buses to the tournament.

Many mused that there had to be a better way. And, there was. If you want to enjoy the U.S. Open next year, keep the following tips in mind. Plan ahead, and you can engineer a fantastic experience, even if the United States Golf Association is trying to prevent it.

1. Stay in the city
This may not be applicable next year, since the open isn't held at the same golf course every year. But, if the event is taking place on Long Island (and this goes for anything, not just golf), stay in Manhattan. You will have a bit of a hike in front of you in the morning and evening, but you'll also have the city at your disposal – which is definitely worth the trouble. I stayed at 60 Thompson down in SoHo, and I'm now more than happy to recommend it. The stylish hotel offers a great contrast to the attire worn by golfers (and golf enthusiasts).

Volkswagen is not a marque one usually associates with luxury, and so we admit to being somewhat skeptical about the new 2010 Touareg V6 TDI and not all that enthusiastic at first when the chance came to test it out. MotorTrend changed our mind with its recent comparison of diesel and hybrid luxury SUVs - amazingly, their pros all concurred that it outclassed more expensive models like the Mercedes ML320 BlueTEC, BMW X5 and Lexus RX 450h. Plus it's one of the most fuel efficient and cleanest SUVs in the world.

We had a chance to experience it firsthand on a recent jaunt to Washington, DC and Annapolis, Maryland. The Touareg handled all situations with poise and equanimity, from navigating the city streets to an amazing dinner at Wolfgang Puck's The Source, to finding the right marina in Eastport through the bay's backroads for some sailing (the touchscreen GPS was a big help there). We could easily have kept on going, as the comfy interior with its wood and leather resembles in MotorTrend's words "a den in a ritzy Alaska fishing lodge" - or for our purposes make that the upstairs bar at the Annapolis Yacht Club.

Don't think that "diesel" means noisy and slow like those old Mercedes wagons of your youth. The Touareg TDI is powered by a hushed 3.0L, turbocharged six cylinder engine that produces 225 horsepower and an impressive 407 lbs-ft. of torque. Tourque, we learned en route, is more important than horsepower in diesel engines. The TDI's torque gives it performance equal to the gas-powered Touareg V8 that's rated at 350 hp and 324 lb-ft of torque, to give you an idea. And whereas the latter has an EPA mileage rating of 13/18 mpg city/hwy, the TDI gets 17 mpg in the city and 25 mpg on the highway.

Late last year, Toyota confirmed that development of its $225,000 Lexus LF-A supercar would continue on despite the lack of any sort of production time line. The supercar has seen race duty already, having competed in last year's 24 Hours of Nurburgring in Germany, and now the same platform has been chosen to help the automaker show that it's got fashion sense as well. A totally crystallized exterior will grace the LF-A when it goes on display during Fashion Week in Milan, showing off the car's fancy drivetrain components in the process.

The LF-A has been seen in concept form so many times already that spicing things up with a transparent exterior, in effect showcasing that impressive 5.0L V10 engine, strikes us as a good way to keep people interested in the car while Lexus delays its introduction in preparation for better economic times.


[Source: 4WheelsNews]

Lexus wasn't the first Japanese automaker to launch a premium brand in North America (that title belongs to Acura) but it has been the most successful. Last week on the 20th anniversary of the launch of the original LS400 at the Detroit Auto Show, Lexus did debut a true first. The new HS250h is the world's first dedicated luxury hybrid which means it's only available with combined gas and electric drive. There is no non-hybrid version of the HS250h which is derived from the Prius.

Toyota created the HS250h for those wanted to combine the green cachet of driving the fuel efficiency icon without having the sacrifice the features and finish they expect in a Lexus. That means the hard plastic and goofy gauges of the Prius are replaced by soft touch surfaces, leather seating and goodies like lane departure prevention, heads up display and even a camera in the grille to let the driver check blind spots and prevent running up on curbs. As with all of its models, Lexus has promised that the HS250h will provide the quiet and comfort they expect from the brand.

Some celebrities may opt to go with the new Prius which is expected to get 50 mpg, but for those that want to ride in more style the Lexus HS250h should still get city mileage numbers in the mid-thirties, beating the tiny Smart ForTwo. The HS250h goes on sale in late summer at a price yet to be announced. You can check out video of the HS250h after the jump.


[Source: Toyota]
Photos Copyright ©2009 Sam Abuelsamid / Weblogs, Inc.