lager

Crown Ambassador Reserve Lager in New Marketing Campaign

Filed under: Spirits

Crown Ambassador Reserve was first launched three years ago but this year marks the first time Foster's Group will actively push key restaurants to offer it, which is a marketing strategy to bring more prestige and allure to the brand and drive interest in the mainstream Crown label. Crown Ambassador Reserve is twice as strong as traditional Crown and although normally priced at $90 frequently trades on eBay for $200-$300, and even sold for $800 at auction once.

Foster's will also be marketing the premium brew on social networking sites and has commissioned renowned glassmaker Reidel to design a glass that best brings out the beer's flavor. In August, the Crown Ambassador Reserve will be released to the market, in a limited edition of fewer than 8000 bottles.

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Tags: beer, crown ambassador reserve lager, fosters, fosters beer, lager

Foster's Launches 2009 Crown Ambassdor Reserve Lager

by Deidre Woollard (RSS feed) —

Australian beer maker Fosters has gotten into the luxury beer market with a lager that costs $70 Australian a bottle. The 2009 Crown Ambassdor Reserve Lager is the second vintage of the lager which undergoes in-bottle fermentation for a more complex taste and is presented in a 750 ml champagne-style bottle. The beer doesn't need to be quaffed immediately, it can be cellared for up to 10 years. Last year the beer sold out quickly and it is expected that those who missed out on one of last year's 5,000 bottles might grab one of this year's 6,000 brews. One bottle you can't get is the first bottle. The Queen of England has both the first bottles of the 2008 and 2009 vintages in her cellars.

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Tags: beer, crown ambassador reserve lager, CrownAmbassadorReserveLager, fosters, lager

Ferran Adria's New Beer

by Deidre Woollard (RSS feed) —

Filed under: Dining, Spirits, Wine

First we heard Ferran Adria, the famous Spanish chef from the world's greatest restaurant, El Bulli, was interested in pizza and it turns out he's already got the beer. Adria, his partner Juli Soler and two of his sommeliers have worked on a beer for the 100-year-old brewery Estrella Damm of Barcelona. This is no ordinary pint, The NY Times quotes Adria who says that, "The idea was to make a beer to drink with food, from a wineglass."

Inedit is actually a combination of two beers, a lager and a German-style weissbier with flavors of coriander, orange peel and licorice. The two beers are fermented separately and then combined in a 750ml wine bottle where they undergo a secondary fermentation. It is recommended that the beer be chilled in a wine cooler and served in white wine glasses which are supposed to be filled only half full so that the nuances of the brew can be appreciated. It sells for $9.99 and is available at Whole Foods.

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Tags: beer, champagne, ferran adria, FerranAdria, inedit, lager

Krait Prestige Champagne Lager

by Nicole Weston (RSS feed) —

Filed under: Spirits

Krait Prestige Champagne Lager is a beer that aims to bridge the gap between those who love beer and those who prefer wine or champagne. It is being marketed as an alternative to wines, sparkling wine and champagne, with the taste of beer but the versatility of the other drinks. The word "champagne" is being used to describe the process used to make the beer. Once the proto-beer has been bottled, it is injected with ale yeast from Belgium's Rodenbach brewery and it is "cork conditioned" for two weeks, which brings out an "extra smooth, soft and fruity taste." It is packaged in 750mL bottles, like the wines and champagnes that it competes with, and has a retail price of about $13 per bottle, though you can expect to pay quite a bit more at the upscale nightclubs, wine bars and hotels that it is being marketed towards.