la maison du chocolat

Free Macarons on Macaron Day in New York City

Filed under: Dining

Free macarons on Macaron Day in New York.

Dubbed the "new cupcake" its time to celebrate macarons during the second annual Macaron Day, which will be held on Sunday, March 20. Many of the finest bakers and chocolatiers, including François Payard and La Maison du Chocolat, will be celebrating the occasion by giving away free macarons to their customers. In 2010, François Payard organized the first Macaron Day in New York City. Macaron Day coincides annually with Jour du Macaron in Paris.

On Macaron Day, stop by any participating shop to receive free samples of macarons, the famed French treats. Confirmed participants for thus far include, François Payard's FC Chocolate Bar at The Plaza Hotel and François Payard Bakery, Almondine Bakery (two locations in Brooklyn), Bisousciao. Macarons, Bouchon Bakery, Butterfield Market, Cannelle Patisserie (Queens), Desserts by Michael Allen (Brooklyn), Cours la Reine (Brooklyn), Desserts by Michael Allen (Brooklyn), Dessert Truck Works, Georgia's Café & Bakery, La Maison du Chocolat (three locations in Manhattan), La Renaissance Pâtisserie Française (Scarsdale, NY), Mad-Mac, and Macaron Café (2 locations in Manhattan). Participating locations will provide one macaron per customer, with quantities limited by location.

Gallery: Macaron Day NYC

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La Maison du Chocolat to Host Free Chocolate Tasting Event in New York

by Carrie Coolidge (RSS feed) —

Filed under: Dining, Events

La Maison du Chocolat will celebrate its 20th anniversary in New York with a red carpet event on November 3.

On Wednesday, November 3rd, from 7:00 pm to midnight, La Maison du Chocolat, will host a special evening dedicated to pastry and chocolate at the chocolatier's 1018 Madison Avenue location.

Called "La Nuit du Gâteau" (Cake Night), the red carpet event will be open to the public and free of charge. Guests will enjoy complimentary tastings of a wide variety of desserts and pastries. The event, which will also feature live jazz music, will be held rain or shine under a tent along the sidewalk in front of the boutique.

The event will celebrate the twentieth anniversary of La Maison du Chocolat in New York.

Gallery: La Maison du Chocolat Celebrates its 20th Anniversary in New York

Tags: awards-main, chocolate, la maison du chocolat, La Maison du Chocolat will celebrate its 20th anniversary in New, luxist-awards, truffles

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La Maison du Chocolat to Celebrate its 20th Anniversary in New York

by Carrie Coolidge (RSS feed) —

Filed under: Dining, Events

La Maison du Chocolat will celebrate its 20th anniversary in New York with a red carpet event called "La Nuit du Gâteau" (Cake Night).

La Maison du Chocolat, a Luxist Awards' nominee for Best Chocolate, will host this special evening dedicated to pastry and chocolate on Wednesday, the 3rd of November from 7:00 pm to midnight at the chocolatier's 1018 Madison Avenue location. The tasting of desserts and pastries will be open to the public and free of charge. The event, which will also feature live jazz music, will be held rain or shine under a tent along the sidewalk in front of the boutique.

"Its going to be an evening dedicated to pastry," says Nora Hovanesian-Mann, director of La Maison du Chocolat USA. "It will be an opportunity to taste and discover."

Gallery: La Maison du Chocolat Celebrates its 20th Anniversary in New York

Tags: awards-main, chocolate, la maison du chocolat, La Maison du Chocolat will celebrate its 20th anniversary in New, La Nuit du Gateau, luxist-awards, new york

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A Chocolate Safari for Easter Sunday

by Carrie Coolidge (RSS feed) —

Filed under: Dining

For Easter 2010, world-renowned Master Chocolatier Giles Marchal has created an exquisite chocolate safari for La Maison du Chocolat. Giles, who is the Creative Director of the Paris-based chocolatier, created a collection that was inspired by the mythic fables in Rudyard Kipling's Jungle Book and Eric Darnell's animated film Madagascar.

The collection, which evokes images of the African Savannah in all it's splendor, is a limited edition and is created entirely by hand in many different steps requiring three days of work.

The Safari collection is a chocolate collage that is a true example of the artistry and savoir faire of La Maison du Chocolat. It features an original and colorful (and edible) African landscape that is a beautiful background for Alex the lion; Gloria, the happy hippo and, Melman, the beautiful giraffe. The Easter collection includes a variety of masterfully created chocolate eggs, as well.

Gallery: Easter Chocolate Safari by La Maison du Chocolat

Easter Classics by La Maison du Chocolat

Chocolate Easter Egg by La Maison du Chocolat

Chocolate Safari Animals by La Maison du Chocolat

Milk, dark and white chocolate animals are filled with praline eggs and traditional French chocolate fish. Smaller individual pieces are also available.

Individual Animals are priced at $70 each and weigh .44 lb. The Medium-sized Safari scene is priced at $150 and weighs 1.54 lb, while the large Safari chocolate scene costs $700 and weighs 11 pounds.

A selection of La Maison's Easter Eggs are available online, while the animals and safari chocolates can only be purchased in La Maison du Chocolat boutiques around the world. In New York, La Maison du Chocolat has boutiques on Madison Avenue, Rockefeller Center, Wall Street and Fifth Avenue. La Maison du Chocolate also has boutiques in Paris, Cannes, London, Tokyo and Hong Kong. For more information, visit www.lamaisonduchocolat.com or call (800) 988-5632.

In February, La Maison du Chocolat was a nominee for a Luxist Award for Best Chocolate and in the Best Truffle categories.

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World's Best Chocolates

by Carrie Coolidge (RSS feed) —

Filed under: Dining

Luxist readers from around the world have nominated their favorite chocolate companies.

The top five finalists are:

Godiva
Founded in 1926 by Joseph Draps, the Belgian chocolatier has since blossomed into one of the world's most celebrated chocolatiers. Draps opened his first store on a cobblestone street in Brussels nearly a century ago, its name inspired by the legendary Lady Godiva. Though Godiva is famous for its truffles, the chocolatier also produces a wide range of fine chocolate candy.

L.A. Burdick
After years spent studying the art of chocolate in France and Switzerland, Larry Burdick founded his chocolate company in a Brooklyn, New York workshop in 1987. Within a year, he was selling his bonbons to a handful of New York restaurants. In 1990, a positive review in The New York Times sparked interest in Burdick's handwork; a year later, he started his chocolate mail order business.

Gallery: More of the World's Best Chocolate

La Maison du Chocolat
La Maison du Chocolat sets itself apart from other chocolatiers in a number of ways, perhaps none more important than the incredible detail paid to the component parts of its chocolates. The company combs through plantations in South America and Africa; they study not only the cacao beans, but various vintages and the differences between them.

Max Brenner
Founded in 1996 in Israel, Max Brenner bears the combined names of its originators Max Fichtman and Oded Brenner. The company opened ten stores in the Holy Land in its first three years; in 2001, Max Brenner was purchased by Strauss Group, a large food conglomerate. Five years later, the company made its first foray into the U.S. market.

Teuscher
Dolf Teuscher founded the company in 1932, wandering far from his Alpine roots to comb the globe for the best cocoa, marzipan, fruits and nuts he could find. Over years of experimentation, he developed the distinctive recipes that brought Teuscher to the pinnacle of the chocolate world today.

Vote for the company you believe makes the best in chocolate. The winner will be announced on March 1st.

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Diamond Stella Egg

by Deidre Woollard (RSS feed) —

Chocolate, diamonds and it's not even from Tokyo. The £50 000 ($87,025) diamond-encrusted Easter egg (shown being touched up by Christophe Lambert in this AP photo) is being shown off in London at La Maison du Chocolat. The Diamond Stella Egg is over in 100 half-carat diamonds and is around two feet tall. The chocolate egg came from Paris and once in London a chef melted small parts of the egg in order to attach the diamonds. The inside of the egg includes peach and apricot chocolate and pralines.

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Tags: chocolate, chocolate easter egg, diamond, diamonds, easter, easter egg, la maison du chocolat, london