jtv

Jewelry Television Launches Diamond Selling Website

Filed under: Jewelry

As we've been seeing more and more lately a big part of the future of jewelry is custom designs. It's a bit of a return to tradition and the days when jewelers created personal pieces for clients except that now clients themselves do much of the selecting online. Jewelry Television is moving into a space crowded with BlueNile.com and a host of competitors by launching DiamondDesignGallery.com, a website where consumers can design their own diamond jewelry. Like Blue Nile and others the new website uses a slider system that lets users select stone size, shape, cut and clarity characteristics. The site includes engagement rings, wedding rings, anniversary rings, mother's rings as well as diamond earrings, pendants, and bracelets. The site offers personal engraving and a 100% satisfaction guarantee. It also has articles and resources to guide customers through the jewelry buying process. Check out a video about the new website after the jump.

[via The Israeli Diamond Industry]

Tags: blue nile, diamonds, jewelry television, jewelry websites, jtv