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Diageo Restructures, Cuts Jobs

Filed under: Spirits

diddy and ciroc
Last week I mentioned a production slowdown at a Johnnie Walker factory but it looks like the cost cutting at drinks giant Diageo is far more widespread. Diageo has announced that after a "global review" it will institute a reorganization that will cost 150 employees in North America their jobs. The changes will take place next month. To cut costs Diageo will merge its beer and wine organizations, Diageo-Guinness USA (DGUSA) and Diageo Chateau & Estate Wines (DC&E) into a "total beverage alcohol approach" according to an article in Wine Business. The jobs lost make up four percent of Diageo's 3,700-person North American work force.

Diageo is the company behind many of the most popular brands including Guinness, Johnnie Walker, Bailey's Irish Cream and Ciroc vodka (shown with celebrity spokesman Sean Coombs above). Liquor is traditionally one of the safe havens during a recession as people enjoy their liquor as much, if not more, in a down market.

Johnnie Walker Enacts Production Slowdown

Filed under: Spirits


So far in this economy, whisky has continued to thrive, boosted by growing sales in Asia. But the Glasgow Evening Times reports that spirits company Diageo will be giving around 650 workers at the Diageo Johnnie Walker packaging factory in Kilmarnock, Scotland a week off in March and a week off in April in order to halt production and save money. The workers will continue to be paid while production is halted. The plant is one of three operated in Scotland.

Earlier this month Diageo cut its profit forecast and announced a cost saving program. As Blogging Stocks mentioned, the company cut its full-year growth forecast to a range of four to six percent back from an earlier range of seven to nine percent amid fears that consumer confidence would continue to fall.

Johnnie Walker Blue Label Diary 'By Appointment Only'

Filed under: Spirits, Events, Books

Some special books come with online access codes bringing additional insight into the topic, a beautiful handmade bookmark or an original signature of the author but the 'By Appointment Only' diary from Johnnie Walker Blue Label is more than just a place to log your writings -- it is a doorway to exclusive events and services. Included in this expensive holiday package are tickets to the Monaco Grand Prix 2009 and Johnnie Walker Golf Championships, a bespoke blending experience with a Johnnie Walker Master Blender creating your very own whisky, and access to a premiere concierge service offering more Johnnie Walker experiences at your fingertips.

The leather bound diary, of which there are only three, is priced at an impressive £95,000 and comes from luxury stationer Aspinal of London. There are an additional twenty diaries available for £2,000 with access to the services and events above as well -- the difference in price I am sure accounts for less luxurious accommodations or some other discrepancy in experience but nonetheless would make a spectacular gift.

Johnnie Walker King George V Blue Label Whisky

Filed under: Spirits

Lovers of the Johnnie Walker Blue Label have a new way to satisfy their love of the top shelf whisky. The Johnnie Walker King George V Edition comes in a crystal decanter with an individually numbered certificate of authenticity. The whisky is made with the same techniques during the reign of King George V and features only whiskies from distilleries operating during that era. The blend includes the Port Ellen Islay Single Malt Scotch Whisky from a distillery which no longer exists and whose preserved stock is expensive due to its scarcity . The crystal decanter comes in a silk-lined presentation box with a display holder for showing the bottle in whisky cabinets. The whisky sells for $400.

Not your every day blended whisky from Compass Box

Filed under: Spirits

After visiting dozens of distilleries and refining his taste, John Glaser sat down in his home and began mixing whisky. Before he knew it, he decided to begin marketing his blends by buying special casks from Scottish distilleries and selling them under the brand name of Compass Box Crafted Whiskies. Picking some of the best aged grains, he has created whisky with outstanding profiles.  The Compass Box line includes blended Scotch in addition to various vatted malts. There are also limited edition whiskies such as Orangerie, the once a year orange and spice-infused whisky we mentioned back when it was available in December. Try The Peat Monster. It is a vatted malt made with Caol Ila and Ardmore malts, 92 proof at $45.

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