Please note that the US President in this message does not endorse this ad. This is a brand new advertisement campaign from Omega with permission from the John F. Kennedy Library Foundation. The ads will not be limited to the US, as this international campaign is part of a larger effort by Omega to increase demand for the brand worldwide. Recent efforts include the opening of a flagship store on 5th Avenue in New York City, as well as a celebrity appearance by Michael Phelps (which makes sense as Omega is the official Olympics watch).

The Kennedy connection is of course possible due to licensing from the John F. Kennedy Library Foundation that owns Kennedy's image's right of publicity. The idea behind the campaign is that because the Omega Speedmaster Professional was the official watch used by US astronauts, and eventually saw its way to the moon, it has a connection with John F. Kennedy who was instrumental in advancing US efforts to visit the moon and fund the space program. He was killed in 1963, several years before the space program was even looking too promising. I like how the ad displays the Speedmaster Moon Watch in the retro image, making it look perfectly at home, and helps advance the idea that it is really a timeless tool watch design. This year celebrates the 40th anniversary of the moon landing, for which special edition Omega Speedmaster Professional watches are available.

Ariel Adams publishes the popular watch review site aBlogtoRead.com.

In 2005, Omega spent $350,000 on the Ultra Thin Omega watch that belonged to President John F. Kennedy. Now they are making the most of their investment with the launch of a limited-edition timepiece that will be virtually identical to the "Ultra Thin" Omega that Kennedy wore during his January 20, 1961 inauguration and throughout much of his presidency. There will be 261numbered commemorative timepieces available for purchase this spring. The watches will have the same 18K gold casing and black leather strap as well as the gold stamp of the word "Omega" and the company's symbol both on the original. Each wristwatch will retail for $8,250 and will be available for purchase in time for Father's Day. Given the recent comparisons between the two in the media, it would be the perfect gift for Barack Obama.